Iced tea franchise HTeaO has announced a brand collaboration with spice major Tajín USA to roll out a limited-time beverage offering, the Pineapple Chipotle Refresher featuring Tajín Clásico Seasoning.
Available across participating HTeaO locations nationwide from 4 August through 6 October 2026, the launch combines sweet fruit, citrus, smoky chipotle, and chilli-lime seasoning with the chain's proprietary functional energy base.
The promotional release addresses expanding consumer appetite for bold, globally inspired sweet-and-spicy ("swicy") flavour combinations within the quick-service drive-thru beverage sector.
Co-Branded Flavour Profile
The development of the Pineapple Chipotle Refresher pairs sweet and citrus beverage bases with smoky heat and zesty chilli-lime seasoning to deliver a complex sensory profile.
Key functional ingredients and flavour components within the new Refresher include:
🍍 Sweet Pineapple: Provides a tropical fruit foundation to balance spicy and smoky notes.
🍋 Zesty Lemonade: Adds bright citrus acidity and refreshment to the liquid base.
🌶️ Smoky Chipotle: Delivers a subtle, warm heat profile throughout the beverage.
🧂 Tajín Clásico Seasoning: Finished with a dusting of authentic Mexican chilli-lime seasoning to enhance tangy and savoury notes.
⚡ CleanBoost Energy: Formulated with HTeaO's signature functional energy blend to supply a natural midday energy lift.
Kelsey McManemin, Senior Vice President of Marketing at HTeaO, stated that the development strategy focused on combining bold, unexpected flavour profiles with functional energy to deliver an adventurous seasonal option for brand enthusiasts.
Juan Carlos Limón, Brand Marketing Manager at Tajín USA, added that pairing juicy fruit and smoky chipotle with Tajín Clásico Seasoning creates a distinct taste experience for consumers celebrating the late-summer trading window.
Where Do I Find It?
The limited-time offering (LTO) enters HTeaO's handcrafted Refresher menu platform, which highlights real fruit flavours paired with functional energy additives.
To drive transaction volume and digital engagement throughout the August to October trading window, HTeaO is supporting the product release across its full ordering infrastructure:
In-Store and Drive-Thru Service: Direct purchasing across participating physical stands and double-lane drive-thru channels nationwide.
Digital Order-Ahead: Mobile ordering and rewards integration available through the proprietary HTeaO mobile application.
Targeted Promotional Window: Running as a short-term LTO from 4 August through 6 October 2026 to stimulate late-summer footfall and trial.
The collaboration illustrates how regional and national beverage chains leverage co-branded ingredient partnerships with high-equity seasoning brands to build menu excitement without introducing operational friction to central store lines.

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