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The latest food and beverage industry news and trend analysis

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  • Page 17

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 17
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New Products

Pure Genius Protein Expands Portfolio with Pink Lemonade Shot

Pure Genius Protein has expanded its liquid nutrition portfolio with a Pink Lemonade protein shot, delivering 23g of protein in a compact 100-calorie format.

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Business & Finance

Diageo Unveils $1B Cost-Cutting Plan to Drive Growth

Diageo has unveiled a $1 billion cost-cutting strategy over three years to streamline global operations and reinvest in core brands, ready-to-drink offerings, and Guinness.

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Alcohol

Merry's Irish Cream Liqueur Unveils Bottle Redesign and Dubai Chocolate Flavour

Merry's Irish Cream Liqueur has introduced a modernised bottle design across the US market while announcing the October launch of its Dubai Chocolate expression.

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New Products

BeatBox Launches Limited-Edition Xtreme Sour Black Cherry

BeatBox Beverages has expanded its flavoured alcohol portfolio with the nationwide launch of a limited-edition Xtreme Sour Black Cherry variant.

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New Products

Jordan's Skinny Mixes Launches 2026 Harvest Collection with New Flavours

Jordan's Skinny Mixes has launched its 2026 Harvest Collection, introducing zero-sugar Sea Salt Vanilla and Sea Salt Honey syrups alongside returning seasonal SKUs.

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New Products

Clearspring Expands Japanese Tea Range with Organic Hojicha Powder

Clearspring has expanded its beverage portfolio with the launch of Organic Japanese Hojicha Powder, targeting growing consumer demand for speciality tea and café-style drinks across UK retail.

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Business & Finance

Maison Pommery and Henkell International End Partnership Talks

Maison Pommery & Associés and Henkell International have concluded exclusive discussions regarding a proposed strategic partnership without reaching an agreement.

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Energy Drinks

McDonald's and Red Bull Launch Co-Branded Energiser Beverage Range

McDonald's has collaborated with Red Bull to launch the Red Bull Dragonberry Energiser, expanding its McCafé beverage platform with functional energy options.

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