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Functional nutrition brand Pure Genius Protein has expanded its portfolio of high-protein liquid supplements with the rollout of a new Pink Lemonade flavour variant.
Formulated in a 3.38fl oz (100ml) single-serve bottle, the product delivers 23g of complete protein in a compact, portable format designed to address growing consumer demand for rapid, on-the-go protein supplementation without the volume or bulk of traditional protein shakes.
Compact Formulation and Nutritional Profile
The development of the Pink Lemonade shot applies the brand's clear, juice-style liquid matrix to deliver concentrated amino acids in a lightweight format.
Key nutritional parameters and ingredient specifications include:
Protein Content: Formulated with 23g of complete protein per bottle, derived from a combination of whey protein isolate (beta-lactoglobulin), bovine collagen peptides, and targeted essential amino acids.
Caloric Efficiency: Delivers 100 calories per serving, with 92 per cent of total caloric value originating directly from protein sources.
Dietary Attributes: Formulated with zero sugar and zero fat, containing no artificial sweeteners or synthetic dyes.
Textural Performance: Engineered to provide a smooth, juice-like mouthfeel, offering a non-dairy-style alternative to traditional thick protein shakes.
Convenience and Travel-Ready Format
Co-founded by bestselling author and podcast host Mel Robbins alongside a medical advisory board, the enterprise engineered the brand platform to target active consumers, commuters, and travellers seeking convenient nutrition options.
At 3.38fl oz, the single-serve package conforms to Transportation Security Administration (TSA) carry-on liquid volume limits. The shelf-stable liquid format enables rapid consumption without requiring pre-mixing, shaker bottles, or refrigeration prior to opening.
Product Portfolio and Flavours
The addition of Pink Lemonade expands Pure Genius Protein's core SKU range to six fruit-forward flavour variations:
🍋 Lemon Lime: A classic citrus-forward liquid protein shot.
🫐 Blueberry Lemonade: A berry-infused citrus protein formulation.
🍓 Strawberry Guava: A tropical berry-and-fruit protein variant.
🍍 Pineapple: A sweet tropical fruit option.
🍉 Watermelon Berry: A refreshing melon and berry combination.
🍋 Pink Lemonade: The latest nostalgic citrus addition delivering 23g of protein per serving.
Availability and Distribution
The Pink Lemonade variant has commenced commercial availability directly through the company's primary direct-to-consumer (DTC) e-commerce platform and select online retail channels.
The product introduction enters the expanding active lifestyle and functional beverage sectors, where portable liquid formats continue to capture market share from traditional powdered protein supplements.
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