The latest food and beverage industry news and trend analysis

Echo Falls is expanding its Fruit Fusions portfolio with the rollout of Sour Apple, featuring a 9% ABV, bright green liquid, and glow-in-the-dark packaging.

Katy Perry co-founded brand De Soi has launched Social Spritz, a line of caffeine-free, functional non-alcoholic seltzers formulated with adaptogens and nootropics for daytime consumption.

Smoothie King has expanded its GLP-1 Support Menu with the launch of the Slim-N-Trim GLP-1 Pumpkin Smoothie alongside its 2026 autumn seasonal lineup.

Unifying Spirits brand Boba POPS has entered the ready-to-drink segment with Pop & Go, an 8% ABV cocktail line featuring patented alcohol-filled popping boba pearls.

Puori has expanded its sports nutrition portfolio with PW1 Unflavored, a single-ingredient grass-fed whey protein concentrate backed by batch-level transparency.

YOSHI Matcha Liqueur has signed a national distribution agreement with Southern Glazer's Wine & Spirits to expand its 17% ABV oat milk-based matcha spirit across 47 US markets.

Waterloo Sparkling Water has introduced a refreshed packaging design across its entire portfolio to enhance flavour distinction and stand out on retail shelves.

SONIC Drive-In is launching its Hotumn beverage lineup across US locations on 24 August, combining autumn flavours with chilled fountain bases.