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The latest food and beverage industry news and trend analysis

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  • Page 10

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 10
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New Products

Heineken UK Launches Old Mout Spiced Clementine and Cranberry Cider

Heineken UK has expanded its packaged cider portfolio with the introduction of a new limited-edition variant, Old Mout Cider Spiced Clementine & Cranberry.

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People

Nestlé Waters UK Appoints Thomas Conquet as UK Managing Director

Thomas Conquet has been appointed Managing Director of Nestlé Waters & Premium Beverages UK, succeeding Stefano Bolognese to lead brand growth and category expansion.

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Packaging

CCEP and Exchange for Change Test Reverse Vending Machines Ahead of 2027 DRS Launch

Coca-Cola Europacific Partners, Exchange for Change, and Special Olympics GB have launched a Deposit Return Scheme trial in Birmingham to test RVM accessibility ahead of the UK's 2027 rollout.

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New Products

7 Brew Launches Autumn 2026 Beverage Range

7 Brew has launched its Next Stop Fall Flavour campaign across more than 800 US stands, debuting five limited-time drinks and seasonal promotions.

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Soft drinks

Fanta Partners with Ghost Face for Halloween 2026 Haunted Universe Launch

The Coca-Cola Company's Fanta brand has partnered with Fun World and Paramount+ to introduce Ghost Face Punch and limited-edition packaging as part of its Haunted Universe platform.

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New Products

Froosh Expands Beverage Lineup with Lemon and Lime Energy Drink and Glow Smoothie

Froosh is expanding its adult beverage and functional snack range with Froosh Energy Drink Lemon & Lime, the Froosh+ Glow smoothie, and the returning Froosh Winter smoothie.

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New Products

SUNNYD Debuts Limited Edition SpookyD Mystery Flavour at Walmart

Harvest Hill Beverage Company has expanded its seasonal portfolio with SUNNYD SpookyD, a limited-edition mystery flavour beverage in Halloween packaging rolling out to Walmart nationwide.

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Alcohol

Tom Holland's BERO Launches Kingston Golden Pils in Glass Bottles

Tom Holland's non-alcoholic beer brand BERO has launched its Kingston Golden Pils in signature glass bottles across direct-to-consumer and on-premise channels in the US and UK.

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