The latest food and beverage industry news and trend analysis

New ready-to-drink (RTD) challenger SpikedAde has announced a significant acceleration of its U.S. market presence, closing a $10 million financing round just ten days after opening the offering.

The deal establishes a cross-market collaboration covering both the United States and the United Kingdom, positioning BERO as the "Official Non-Alcoholic Beer of Barry’s."

The new SKU is a strategic blend of Sauvignon Blanc and Pinot Grigio, engineered to align with shifting American consumer preferences towards lighter, lower-alcohol wine styles.

The move targets the intersection of two high-growth trends: the rising demand for lower-alcohol options and the increasing consumer preference for portable, single-serve wine formats suitable for "on-the-go" occasions.

Brewing giant AB InBev has announced a major consolidation of its presence in the live entertainment sector, signing a deal to become the exclusive beer and cider partner for Live Nation in the United Kingdom.

The Global Agri-Food Advancement Partnership (GAAP) has signed a Memorandum of Understanding (MOU) with 9 Mile Legacy Brewing Co. Ltd.

Running from now through 8 February, the campaign unites two high-growth brands to drive engagement during the peak football viewing season, culminating in the 60th anniversary of the sport's biggest game.

New entrant Dry & Dirty has officially launched into the non-alcoholic spirits category, introducing a line of functional, zero-proof martinis designed to replicate the sensory experience of traditional cocktails.