Pernod Ricard’s Absolut Vodka and agricultural cooperative Ocean Spray have expanded their collaborative ready-to-drink (RTD) portfolio with the launch of Absolut & Ocean Spray Double Vodka Cranberry.
Formulated at 9% alcohol by volume (ABV), the canned cocktail line delivers a higher-potency interpretation of the classic bar serve, combining two shots of Absolut Vodka with real Ocean Spray cranberry juice. Rolling out to retail shelves nationwide across the United States, the launch introduces an uncarbonated format made without artificial colours or sweeteners.
The product introduction targets expanding consumer demand for spirit-based premixes that deliver higher ABV thresholds while retaining clean ingredient decks and familiar flavour pairings.
"The Vodka Cranberry has earned its place in bars, parties and culture because it's simple, delicious and never goes out of style," said Hannah O'Leary, Brand Director RTD & Convenience at Pernod Ricard USA. "As consumers continue to embrace this classic cocktail, Absolut & Ocean Spray Double delivers a bolder, stronger take without sacrificing the simplicity and delicious flavour of the classic."
The release arrives amid accelerating commercial performance for higher-potency premixed beverages across the off-premise channel.
Data cited by the brand owners indicates that the higher-ABV ready-to-drink segment has expanded by 28% year-on-year, significantly outperforming lower-ABV alternatives within the total beverage alcohol fixture. As consumer purchasing shifts toward convenient, single-serve formats offering both full flavour delivery and spirit strength, brand owners are adapting core portfolio serves to capture high-energy social and pre-occasion drinking occasions.
By omitting carbonation and avoiding synthetic additives, the joint venture differentiates the canned line from sparkling hard seltzers, aligning with consumer demand for authentic, back-bar cocktail standards.
Flavours
Absolut & Ocean Spray Double enters commercial distribution with two fruit-forward varieties formulated with real fruit juice:
🍒 Absolut & Ocean Spray Double Cranberry Crush: Formulated with two shots of Absolut Vodka and real tart cranberry juice, engineered to deliver a concentrated, bar-style Vodka Cranberry profile.
🍇 Absolut & Ocean Spray Double Cran-Grape Smash: Blends Absolut Vodka with Ocean Spray cranberry and concord grape juices, delivering a sweeter fruit finish with balanced acidity.
Both expressions are packaged in standard single-serve cans calibrated for convenience retail chillers and liquor store displays.
Brand Collaboration and Distribution
The launch builds upon the cross-category licensing partnership between Pernod Ricard and Ocean Spray, which first paired the spirits multinational with the grower-owned cranberry cooperative in 2024.
By linking Absolut’s global distilling equity with Ocean Spray’s dominant market presence in ambient and chilled juices, the alliance leverages established brand recognition across both spirits and non-alcoholic fixtures to lower trial barriers.
Absolut & Ocean Spray Double Vodka Cranberry is currently available across off-premise spirits retailers, supermarket multiples, and convenience accounts nationwide.
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