Designed for the millions of people living with diabetes in the U.S., the technology aims to shift diabetes management from reactive tracking to predictive decision-making. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Healthcare major Abbott has utilised the stage at CES 2026 in Las Vegas to unveil Libre Assist , a new generative AI-powered feature integrated into its digital ecosystem. Designed for the millions of people living with diabetes in the U.S., the technology aims to shift diabetes management from reactive tracking to predictive decision-making. Unlike traditional food logging apps that provide data only after a meal is recorded, Libre Assist is engineered to offer glucose impact predictions and actionable guidance before consumption. Generative AI and Predictive functionality The core of the new feature is its use of generative AI to analyse food intake in real-time. Users can input their meal via text description or by snapping a photo. The algorithm then identifies ingredients and projects the potential impact on glucose levels using a simple colour-coded rating system: 🟢 Green: Minor impact. 🟡 Yellow: Moderate impact. 🟠 Orange: Major impact. Beyond the rating, the system provides immediate, practical advice to mitigate glucose spikes, such as suggesting food order changes (e.g., eating proteins before starches) or swapping specific ingredients. Integration with CGM Technology While the AI provides the forecast, the feature closes the feedback loop using hard data from Abbott’s Libre Continuous Glucose Monitoring (CGM) sensors. After the meal, the app correlates the initial prediction with the user's actual glucose response, allowing individuals to validate the AI's guidance against their body's unique physiology. Marc Taub , Vice President of Technical Operations for Abbott's diabetes care business, explained the strategic differentiator: "People living with diabetes need more than apps that just log food and fall short of helping them with meal decisions. That's why Abbott built Libre Assist – a free, and advanced predictive tool that delivers personalised meal guidance and works with our leading Libre technology to deliver real-time glucose insights. For the first time, people have smart, in-the-moment support right at their fingertips to make a confident choice every time they eat." Availability and Access Abbott has confirmed that Libre Assist acts as a value-add update rather than a premium tier. It is accessible within the existing Libre app (via the Insights tab) with no additional monthly fees, purchases, or separate prescriptions required. Abbott Unveils AI-Powered 'Libre Assist' at CES 2026 to Predict Glucose Impact January 5, 2026 Packaging ProAmpac Launches ProActive Intelligence Shelf Protect Packaging Technology Ricoh USA and Hyphen Partner to Scale Restaurant Robotics in US Agriculture PepsiCo Launches VR Harvester Training to Tackle Potato Loss Technology 365 Retail Markets and ColdSnap Partner to Bring Frozen Treats to Micro Markets Technology Business & Finance Health & Nutrition Related news

Rockstar Energy is marking its return to NASCAR through a multi-faceted partnership with 23XI Racing and championship frontrunner Tyler Reddick. The move signals the start of a broader investment strategy into elite sports and music under the new "LIVE LOUD" brand identity, leveraging Reddick’s historic 2026 season start to drive cultural relevance and high-stakes brand visibility. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Rockstar Energy has officially announced its return to the NASCAR Cup Series, entering into a strategic partnership with 23XI Racing and driver Tyler Reddick. The collaboration serves as the flagship activation for Rockstar’s renewed focus on elite sports performance and music, centred around its evolving "LIVE LOUD" brand platform. The partnership is timed to capitalise on Tyler Reddick’s record-breaking momentum. Driving the No. 45 Toyota Camry XSE, Reddick became the first driver in the 78-year history of the sport to win the first three races of a season, and only the third driver to secure four wins in the first six races. This elite-level performance provides Rockstar with a high-velocity entry point back into the motorsports category. The LIVE LOUD Identity The return to NASCAR is part of a calculated effort to redefine Rockstar Energy’s market positioning. By aligning with "multi-hyphenate" athletes and artists who redefine culture, the brand is moving beyond traditional energy drink marketing toward a more integrated lifestyle approach. Steve Mateus, Senior Director of Sports and Music at Rockstar Energy, emphasised that the "LIVE LOUD" culture is built on authenticity and unapologetic ambition. Reddick’s "fearless" and "high-energy" reputation on the track is positioned as a natural extension of this identity. For Rockstar, this partnership is not a standalone deal but the first in a series of planned investments in music and sports intended to scale the brand's presence in high-stakes environments. Activation and Marketing Integration The partnership includes comprehensive on-track and digital integrations designed to maximise brand touchpoints throughout the 2026 Cup Series season. Key activation components include: Primary Sponsorship : Reddick will compete in a Rockstar-branded No. 45 Toyota at select races, debuting at the Talladega Superspeedway on April 26. Brand Assets : Rockstar branding will be integrated across the No. 45 team’s equipment, haulier, fire suit, and helmet. Content Strategy : Reddick will be a central figure in Rockstar’s digital content and broad-market marketing campaigns, bridging the gap between the racing fan base and the general energy drink consumer. Steve Lauletta, President of 23XI Racing, noted that the partnership reflects the team’s commitment to excellence, signalling that Rockstar’s ambition aligns with the competitive and commercial footprint 23XI aims to establish in the industry. The energy drink category is currently one of the most competitive segments in the beverage industry, with brands increasingly utilising sports sponsorship to drive loyalty and shelf-standout. By re-entering NASCAR, Rockstar (a PepsiCo brand) is defending its territory against rivals like Monster Energy, Celsius, and NOS, all of which have established significant footprints in motorsports. For PepsiCo, the Rockstar partnership with 23XI Racing provides: Category Relevance : Ensuring the brand remains a "top-of-mind" choice for the core energy drink demographic. Performance Validation : Associating the product with the high-intensity, "split-second" decision-making world of professional racing. Institutional Synergy : Leveraging the massive popularity of 23XI co-owner Michael Jordan and the team's disruptive approach to traditional NASCAR culture. Market Outlook As Tyler Reddick continues his historic 2026 campaign, Rockstar Energy is positioned to benefit from significant media exposure and "victory lane" visibility. The success of this pilot partnership will likely dictate the scale of Rockstar's future investments in other elite sports leagues. Industry analysts expect that the "LIVE LOUD" campaign will evolve to include experiential activations at music festivals and other high-energy cultural events, creating a "360-degree" lifestyle brand that transcends the beverage aisle. For retailers, the Rockstar-branded No. 45 car provides a powerful visual tool for in-store displays and cross-promotions during the peak summer racing season. Rockstar Energy Returns to NASCAR with 23XI Racing Star Tyler Reddick April 17, 2026 Energy Drinks Celsius Unveils Spritz Vibe Winter Edition with Sparkling Shirley Temple New Products Switch Energy Drink Launches Limited Edition Bite Me Halloween Flavour Energy Drinks Red Bull Launches The Glacier Edition Frosted Raspberry Flavour in UK Energy Drinks Monster Unveils Protein Energy Hybrid Beverage Line with 30g Protein People Business & Finance Energy Drinks Marketing Related news

PLEZi Nutrition, a Public Benefit Company co-founded by former First Lady Michelle Obama, has relaunched "PLEZi Hydration" in collaboration with Stephen and Ayesha Curry. Positioned as an "elite performance" alternative to legacy sports drinks, the product utilises real fruit juice to deliver twice the electrolytes and seven times the potassium of category leaders without the use of added sugars or artificial colours. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > PLEZi Nutrition has announced a comprehensive relaunch of PLEZi Hydration, a next-generation sports drink designed to bridge the gap between high-performance recovery and "clean-label" ingredient integrity. Co-founded by Michelle Obama and supported by a strategic partnership with NBA superstar Stephen Curry and entrepreneur Ayesha Curry, the brand is positioning itself as a disruptive force in a sports drink category that has remained largely unchanged for decades. The relaunch signals a shift in the brand’s identity from a youth-focused nutrition startup to a serious performance player targeting "movers, creators, and athletes" within the Gen Z and Young Millennial demographics. The involvement of Stephen and Ayesha Curry as co-founders and brand ambassadors is a central pillar of the relaunch. Unlike standard endorsement deals, the Currys are actively involved in the product’s formulation, packaging design, and marketing strategy. The partnership provides PLEZi with: Performance Credibility : Stephen Curry’s status as an elite athlete validates the drink’s functional claims for serious training and recovery. Wellness Authority : Ayesha Curry’s background in the culinary and lifestyle sectors supports the "real ingredient" narrative. Cultural Resonance : The Currys' commitment to health and community aligns with PLEZi's mission as a Public Benefit Company (PBC). Nutrient Density vs. Category Leaders PLEZi Hydration is engineered to outperform established legacy brands (such as Gatorade and Powerade) on specific physiological benchmarks. The formulation addresses the growing consumer rejection of the "sugar-heavy" models that defined the first generation of sports drinks. Key nutritional and technical specifications include: Electrolyte Potency : Delivers 2x the electrolytes of leading sports drinks to support rapid rehydration. Potassium Loading : Contains 7x the potassium of category incumbents, a critical mineral for muscle function and heart health. Clean Formulation : Made with real fruit juice and zero added sugars, artificial colours, or "junk" ingredients. Flavour Profile : Designed to deliver "bold flavour" using natural fruit bases, eliminating the chemical aftertaste common in zero-sugar alternatives. Brand Evolution: "Joy Fuels Performance" The relaunch introduces a refreshed visual identity and a philosophical shift in the brand's messaging. Moving away from the "no pain, no gain" or "grind culture" narratives that dominate the category, PLEZi is championing an optimistic, "joy-led" approach to movement. Packaging Refresh : The new design is inspired by the "swish" of a basketball net, symbolising motion, flow, and recovery. Linguistic Roots : The name "PLEZi" is derived from the Haitian Creole word for "joy," reinforcing the brand's optimistic positioning. Category Modernisation : Anup Shah, COO of PLEZi Nutrition, noted that consumers today want "real, recognisable ingredients" alongside performance, a combination that has been a historic compromise in the sector. The global sports drink market is valued at over 25 billion dollars, but it is currently facing a period of intense fragmentation as "challenger" brands like Prime, BodyArmor, and now PLEZi capture market share from legacy incumbents. PLEZi's advantage lies in its status as a Public Benefit Company. By prioritising public health alongside profit, the brand can build deep institutional trust—especially in school environments and community centres, that traditional corporate conglomerates may struggle to replicate. For retailers, PLEZi Hydration represents a "premium-functional" SKU that appeals to the health-conscious shopper who is looking to trade up from commodity sports drinks to a more sophisticated, nutrient-dense option. Roadmap for Growth As PLEZi Hydration rolls out nationwide, the brand is expected to focus on high-visibility experiential activations and digital-first campaigns targeting the "active lifestyle" consumer. By leveraging the combined reach of Michelle Obama and the Curry family, PLEZi is uniquely positioned to scale from a niche health brand to a mainstream performance staple, challenging the "added sugar" standard that has defined the industry for over 50 years. PLEZi Nutrition Relaunches Hydration Line with Stephen and Ayesha Curry April 22, 2026 New Products AdvoCare Launches Limited Edition Rehydrate Black Cherry Flavour New Products Cizzle Brands Launches Limited Edition CWENCH Flavour After Top Draft Selection New Products Bodyarmor Enters Carbonated Segment with First Sparkling Sports Drink New Products CCEP Launches Limited Edition Powerade FIFA Playstyles in the UK Beverage Marketing Business & Finance People Related news

Oatly, the Swedish oat milk giant, has announced a significant extension of its flagship Barista Edition range with the launch of three new flavoured variants: Coconut, Vanilla, and Caramel. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Oatly , the Swedish oat milk giant, has announced a significant extension of its flagship Barista Edition range with the launch of three new flavoured variants: Coconut, Vanilla, and Caramel . The launch marks a strategic pivot for the brand's professional-grade line, which has previously focused on delivering a neutral, dairy-mimicking canvas for coffee. By introducing pre-flavoured SKUs, Oatly is targeting the growing consumer demand for "unusual, customisable drinks" and the ability to replicate complex coffee shop menus at home. Functional Frothing with Flavour The new products retain the core functionality of the original Barista Edition—specifically its ability to steam, froth, and hold latte art without splitting—while integrating popular syrup profiles directly into the liquid. The Range Includes: Barista Edition Coconut Barista Edition Vanilla Barista Edition Caramel Rowena Roos , Oatly’s Head of Food and Drinks Experience, highlighted the versatility of the oat base: “The neutral taste of oats make them the ideal foundation for other flavours. Our new Barista Edition Flavours are here to expand the taste universe of your iced and hot coffees, overnight oats, smoothies or anything you would usually add Oatly Barista too.” Commercial Strategy and Availability The launch has secured immediate retail distribution. The new SKUs are available now in Morrisons stores across the UK, with an Ocado listing confirmed for next week. Oatly stated that further rollouts to other major retailers are scheduled to follow. Pricing and Format: The drinks are packaged in standard 1-litre cartons , carrying a Recommended Retail Price (RRP) of £2.30 . Market Context This move allows Oatly to compete more aggressively in the flavoured milk and coffee adjunct category, offering a "two-in-one" solution (creamer + flavour) that simplifies the at-home coffee routine. By fortifying the products with vitamins and calcium, the brand also maintains its nutritional competitiveness against fortified dairy and other plant-based alternatives. Oatly Expands Barista Portfolio with Flavoured Trio February 18, 2026 New Products Oatly Launches High-Fibre Oat Drink Range in UK Plant-based Impossible Foods Launches Four Frozen Lines in Tesco UK Stores New Products Ripple Foods Launches Plant-Based Toddler Milk New Products La Vie Launches Meat Alternative Flavoured Tofu Range Plant-based New Products Coffee & Tea Flavours & Colours Beverage Related news

Dutch Bros Inc. has agreed to acquire the 29-shop Phoenix East Valley franchise, transitioning the locations to a company-operated mode comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Coffee & Tea Dutch Bros Coffee The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Dutch Bros Inc., one of the fastest-growing entities in the United States quick-service beverage sector, has announced an agreement to acquire the Phoenix East Valley franchise. The transaction encompasses 29 existing shops and represents a strategic expansion of the brand's company-operated footprint within the critical Arizona growth market. The acquisition follows the decision of franchise owner Jim Thompson to retire after nearly two decades of operation within the Dutch Bros system. The transaction is expected to be finalised in the third quarter of 2026, subject to customary closing conditions. Shift Toward Company-Operated Infrastructure While Dutch Bros maintains a robust franchise network, the acquisition of a mature, 29-unit regional portfolio provides the corporate parent with direct control over a high-velocity cluster in the Southwest. The move aligns with broader QSR (Quick Service Restaurant) trends where brands opportunistically repatriate high-performing franchise territories to streamline regional supply chains and enforce operational consistency. Christine Barone, Chief Executive Officer and President of Dutch Bros, acknowledged the foundational role Thompson played in establishing the brand's presence in the region. Barone stated that the company intends to build upon this strong foundation, ensuring continuity for the teams, customers, and communities within the Phoenix East Valley. Financial Context and Growth Trajectory The company noted that its previously issued 2026 financial guidance (announced on 6 May 2026) does not reflect the financial impact of this pending acquisition. As the transaction moves toward closure in Q3, industry analysts will be monitoring subsequent earnings reports for adjustments to revenue and EBITDA projections resulting from the consolidation of these 29 units into the corporate balance sheet. The acquisition arrives during a period of aggressive expansion for the Oregon-based drive-thru chain. Dutch Bros currently operates more than 1,100 locations across the United States. The organisation is actively pursuing an interim target of 2,029 shops by 2029, supported by a long-term strategic vision to operate more than 7,000 locations nationwide. By successfully absorbing a significant regional franchise without disrupting local operations, Dutch Bros is demonstrating the maturity of its corporate infrastructure, a critical capability as the brand continues its rapid scaling trajectory in the competitive functional beverage and speciality coffee sectors. Dutch Bros to Acquire Phoenix East Valley Franchise Expanding Arizona Presence May 13, 2026 Coffee & Tea Starbucks Debuts Pink Protein Drink and Pecan Sticky Bun Latte Coffee & Tea Caffè Nero Launches Protein Matcha and Latte with Myprotein Coffee & Tea Coca-Cola Reviews Sale of Costa Coffee New Products Starbucks Unveils 2026 Holiday Menu with Tiramisu Velvet Lineup Coffee & Tea Business & Finance Facilities Logistics & Supply Chain Related news

Mycelium-based meat alternative brand Prime Roots partners with Dot Foods to bring its allergen-free deli meats to the Canadian foodservice and retail markets. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Prime Roots, a manufacturer of mycelium-based deli meats, has officially launched its product line nationwide in Canada. The expansion is facilitated by a new distribution partnership with Dot Foods Canada, North America’s largest food industry redistributor. This agreement enables retail and foodservice operators of all sizes to source the brand's plant-based alternatives directly through their existing distribution networks. Targeting the Canadian Plant-Based Market The nationwide rollout aims to capture a growing demographic in Canada, where nearly one-third of consumers identify as flexitarian, vegan, or vegetarian. To differentiate itself in the alternative protein sector, Prime Roots is positioning its fungi-based deli meats as a clean-label, whole-food solution. The company reports that its product line is currently the only allergen-free plant-based deli meat option available in Canada. The formulations are free from soy, gluten, nitrates, and preservatives, specifically targeting consumers seeking less processed plant-forward alternatives. Foodservice and Retail Application Manufactured domestically in Canada, the product line is engineered as an operationally friendly plug-and-play solution for commercial kitchens and deli counters. The brand is targeting a wide array of foodservice channels, including grocery deli counters, independent restaurants, pizzerias, schools, healthcare facilities, and hospitality operators. Kimberlie Le, Co-Founder of Prime Roots, stated that returning the Canadian-founded company to its home market fulfills a consistent demand from local operators and consumers. The brand indicates that early adoption in similar channels has delivered proven incremental revenue for retail and restaurant partners. Product Portfolio and Market Offerings The initial Canadian product rollout features six specialised mycelium-based deli cuts engineered to replicate traditional meat textures and flavour profiles. The available SKUs include Black Forest Roast A German-inspired profile featuring notes of juniper. Classic Smoked Roast Infused with a natural smoky umami flavour. Cracked Pepper Roast Seasoned with fresh cracked black pepper. Pizzeria Spiced Slices Formulated to cup and char when baked, simulating a traditional fatty finish. Italian Roast Speckled with classic Italian spices and peppercorns. Applewood Smoked Slab Designed for versatile preparation, capable of being cooked to either a crispy or chewy texture. Prime Roots Expands Plant-Based Deli Meats Across Canada With Dot Foods March 4, 2026 New Products Sun-Maid Introduces Charcuterie Pairings Line Business & Finance Odeko Acquires Catapult NW and Partners with Artisan Premades New Products Fiorucci Launches Clean Label Deli Slices New Products Boars Head Launches The Fryer's Deep-Fried Turkey Breast Logistics & Supply Chain Food Plant-based Business & Finance Related news

UK-based gaming supplement brand Sneak has partnered with comic book icon Judge Dredd to launch a limited-edition Mega Berry energy. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > UK-based gaming and lifestyle supplement brand Sneak has announced a licensing partnership with legendary comic book franchise Judge Dredd to launch a limited-edition flavour of its signature energy powder. The collaboration, launching through the brand's online direct-to-consumer platform, features a custom-branded "Mega Berry" formulation. The launch reflects a broader trend within the functional energy sector, where lifestyle brands leverage pop culture intellectual property to drive consumer engagement and brand loyalty. Product Specifications and Formulation The special-edition product will be sold in Sneak’s standard 40-serving tub format, packaged with custom artwork from the Judge Dredd universe. The product includes: 🍓 Mega Berry : A dual-fruit profile blending pink guava and raspberry. In addition to the supplement powder, the launch includes a co-branded, custom-coloured shaker bottle featuring matching graphics. The product will be priced at £35.95 per tub and is positioned as a limited-time release. Distribution and Limited Release Sneak operates primarily through a direct-to-consumer (DTC) model, utilising scarcity marketing tactics and collaborative "drops" to build brand equity. The brand has previously established licensed products across various food, gaming, and pop culture portfolios. The Judge Dredd partnership aligns with the company’s strategy of engaging younger, design-conscious consumers by combining functional wellness ingredients, such as energy and focus-supporting compounds, with collectable, IP-led merchandise. Sneak Launches Judge Dredd Mega Berry Energy Flavour May 31, 2026 Energy Drinks Celsius Unveils Spritz Vibe Winter Edition with Sparkling Shirley Temple New Products Switch Energy Drink Launches Limited Edition Bite Me Halloween Flavour Energy Drinks Red Bull Launches The Glacier Edition Frosted Raspberry Flavour in UK Energy Drinks Monster Unveils Protein Energy Hybrid Beverage Line with 30g Protein Beverage Energy Drinks New Products Related news

Bucked Up has launched Summer Lemonades, its first limited-edition pre-workout and RTD lineup, utilising a seasonal model comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Bucked Up, one of the fastest-growing active nutrition and lifestyle brands in the United States, has announced the rollout of its first-ever limited-edition seasonal lineup: Summer Lemonades . Launching on 20 May 2026 across both digital and physical retail channels, the collection translates three classic, refreshing flavours, Blackberry Lemonade, Dragon Fruit Lemonade, and Peach Lemonade, across five of the brand's signature pre-workout formulations and its ready-to-drink (RTD) energy division. The launch represents a strategic effort by the organisation to align its performance-nutrition portfolio with seasonal consumer behaviours, utilising the high-urgency limited-time offering (LTO) model to accelerate customer acquisition and drive mid-year retail volume. In the highly competitive sports nutrition sector, maintaining brand engagement throughout the year requires innovation that goes beyond permanent product extensions. While core pre-workout lines are valued for their consistent performance utility, seasonal drops introduce an element of playfulness and urgency that resonates strongly with younger, Gen Z and Millennial demographics. During the summer months, active consumers do not stop training; instead, their training intensity, perspiration levels, and hydration needs frequently escalate. The Summer Lemonades line is engineered to address this physical shift, offering bright, thirst-quenching flavour profiles that align with the season. Ryan Gardner, CEO and Co-Founder of Bucked Up, characterised the launch as a deliberate execution of high-quality flavour artistry rather than a trend-chasing exercise. Gardner emphasised that by delivering fully dosed, premium formulas in nostalgic lemonade flavours that are set to disappear before autumn, the brand is providing a strong incentive for immediate trial and repeat purchases. This seasonal scarcity model serves a dual-benefit purpose: it rewards existing brand loyalists with unique flavour variety while serving as an approachable, low-risk entry point for new wellness consumers who might find standard, year-round performance profiles less appealing. Multi-Formula Strategy and RTD Convenience Integration A primary differentiator of the Summer Lemonades rollout is its multi-formula distribution. Rather than restricting the new flavours to a single product, Bucked Up has integrated the three lemonades across five distinct pre-workout bases, allowing users to select the exact stimulant and performance profile that fits their training routines: BAMF and LFG: Engineered for high cognitive focus and fat-burning optimisation during high-intensity training. Bucked Up: The flagship, balanced formulation designed for daily active-wellness seekers. Mother Bucker and Woke AF: Premium, high-stimulant bases designed to appeal to the advanced athletic and performance-focused demographics. Each powder variant is packaged in eleven-point-six-ounce containers providing thirty standardised servings, maintaining the brand's rigorous "fully dosed" ingredient integrity. In a simultaneous move to capture the high-velocity, grab-and-go convenience market, Bucked Up is also debuting the Dragon Fruit Lemonade flavour in its ready-to-drink (RTD) energy drink line. This format expansion is a critical B2B operational milestone. By offering a pre-mixed, carbonated version of the seasonal flavour, the brand is successfully extending its performance credentials beyond the traditional gym bag. The RTD can is positioned to compete directly in the functional-beverage chiller category, targeting active commuters, outdoor recreationists, and festival-goers who seek rapid, convenient energy without the preparation friction of mixing powder. Bucked Up Scales Functional Portfolio with Summer Lemonades Launch May 21, 2026 Energy Drinks Celsius Unveils Spritz Vibe Winter Edition with Sparkling Shirley Temple New Products Switch Energy Drink Launches Limited Edition Bite Me Halloween Flavour Energy Drinks Red Bull Launches The Glacier Edition Frosted Raspberry Flavour in UK Energy Drinks Monster Unveils Protein Energy Hybrid Beverage Line with 30g Protein Beverage Energy Drinks New Products Related news

The Ryl Company has secured a $20 million Series C funding round led by Purchase Capital to expand its retail footprint and accelerate comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > US-headquartered beverage manufacturer The Ryl Company, the parent entity of iced tea brand Ryl Tea, has closed a Series C growth equity round of $20 million (approximately £15.6 million). The investment round was led by Purchase Capital through its Ryl Growth Partners SPV special purpose vehicle. The newly secured capital is designated to fund the next stage of the company's commercial operations, supporting the expansion of its retail presence and direct store delivery (DSD) networks, accelerating its product development pipeline, and expanding its corporate teams across sales, marketing, and operations. The capital injection comes amid a broader shift in the ready-to-drink (RTD) tea market, as emerging brands capture market share from legacy operators by introducing low-sugar, functional formulations. Capital Allocation and Distribution Strategy Over the past 24 months, the New Jersey-based business has focused on establishing a national DSD footprint, building out a route-to-market logistics network to compete with major beverage conglomerates at scale. According to leadership, the Series C funding will provide the financial resources needed to reinforce this distribution infrastructure. The capital will also support the commercialisation of a new product pipeline scheduled for release in the first quarter of 2027. Nicholas J. Singer, Founder and Managing Partner of Purchase Capital, noted that the functional tea category represents one of the most active segments in the beverage sector, positioning the brand to expand its national retail presence. The RTD tea sector maintains a high consumer reach, with household penetration estimated at approximately 81%. However, the category's traditional customer base has historically skewed toward older demographics, specifically Generation X and Baby Boomers. The emergence of functional, zero-sugar alternatives has begun to attract younger consumer groups, specifically female Generation Z and Millennial shoppers, driving incremental volume sales for grocery retailers in a previously stagnant aisle. Data from market research firm Circana highlights this category divergence. Over the past tracking period, Ryl Tea recorded a volume sales increase of 157%, whereas the rest of the broader canned and bottled tea category, valued at more than $4.5 billion, experienced a sales decline of 1.8%. According to Blodin Ukella, Founder and Chief Executive Officer of The Ryl Company, the investment will allow the firm to scale its operations to meet this shifting consumer demand, focusing on products that align with modern nutritional preferences. Portfolio Expansion and Licensing The company's core product portfolio comprises zero-sugar, functional RTD iced teas formulated with tea polyphenols and vitamin C, containing fewer than five calories per 12oz can. To accelerate its household penetration and brand awareness, the manufacturer recently finalised a multi-year brand licensing agreement with The Hershey Company. The partnership will see the launch of a co-branded, zero-sugar iced tea line inspired by the flavour profiles of Hershey's Jolly Rancher confectionery brand. Following the close of the Series C round, The Ryl Company intends to maintain its structured expansion strategy, leveraging its established DSD network to secure additional shelf space across key US retail channels. The Ryl Company Secures $20 Million to Expand Modern Tea Segment June 3, 2026 New Products Saint James Launches Organic Yerba Mate Range Coffee & Tea The Spice & Tea Exchange Secures Five New Southeast Franchise Deals New Products Yorkshire Tea Launches Fruit Herbal and Green Tea Infusions Range New Products Clearspring Expands Japanese Tea Range with Organic Hojicha Powder Coffee & Tea Beverage Business & Finance Related news

A study published in Weed Technology indicates that a ban on glyphosate could cost Illinois corn and soybean producers between $300 million and $609 million annually in lost revenue and higher input costs. Report Illinois Farmers' Potential $609M Annual Revenue Impacts from Glyphosate Ban A study published in Weed Technology indicates that a ban on glyphosate could cost Illinois corn and soybean producers between $300 million and $609 million annually in lost revenue and higher input costs. August 18, 2026 Go Related News Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > A complete ban or restriction on the broad-spectrum herbicide glyphosate could cost Illinois corn and soybean farmers between US $300 million and $609 million per year, representing a direct revenue loss of 1.8% to 3.6% across the state. Published in the online edition of the journal Weed Technology , the independent study provides a transparent, evidence-based assessment of how the removal of glyphosate would affect agricultural revenues through yield penalties and increased input costs. The research was conducted by Sandy Dall'erba and Aaron Hager, professors at the University of Illinois Urbana-Champaign, alongside Corey Lacey of the Illinois Soybean Association. The findings offer operational guidance for crop producers, agronomists, and agricultural policymakers preparing for potential regulatory shifts. Economic and Yield Impacts on Row-Crop Systems Classified by the Weed Science Society of America (WSSA) as a Group 9 herbicide, glyphosate has been a cornerstone of commercial weed management since its introduction in 1974. Over five decades, the active ingredient has enabled widespread adoption of conservation tillage and reduced-till farming, delivering significant soil conservation benefits and operational cost efficiencies across North America. Despite these established agronomic benefits, the authors acknowledge that escalating regulatory scrutiny, ongoing litigation, rising herbicide resistance, and public debate have heightened the possibility of future restrictions or an outright ban on the chemical. According to the study's models, an unmitigated loss of glyphosate without operational adaptation would trigger substantial yield losses, particularly within corn production. However, researchers emphasise that total unmitigated yield loss is unlikely in practice, as commercial growers would rapidly alter weed control protocols. Operational Complexity and Herbicide Substitution While substitute chemical formulations exist, the research underscores that replacing glyphosate comes with measurable financial and management hurdles for agricultural operations. Key findings regarding herbicide substitution include: 🌾 Higher Input Costs: Transitioning to alternative chemical active ingredients requires higher expenditure on crop protection inputs and application equipment. ⏱️ Tighter Application Windows: Alternative herbicides generally require narrower weather and crop-stage timing windows to achieve effective control, increasing operational risk. 🚜 Increased Operational Complexity: Most viable alternative programmes require multiple passes across fields, increasing fuel consumption, labour requirements, and machinery wear. 🌤️ Environmental Sensitivity: Alternative chemistry options demand heightened monitoring of weather conditions, soil moisture, and ambient temperatures to prevent crop injury and maintain efficacy. The authors note that even under successful chemical substitution strategies, modest yield penalties remain likely during the transition period as farm managers refine new weed control protocols. Integrated Weed Management To mitigate financial losses and protect long-term soil health, the study stresses the necessity of early adaptation and integrated weed management (IWM) strategies. The researchers advise that farm businesses that proactively diversify weed management approaches, combining targeted chemical rotation with non-chemical control methods such as cover crops, mechanical cultivation, and seed bank management, will be best positioned to absorb potential regulatory changes. By testing alternative chemical formulations and adjusting operational practices prior to potential statutory restrictions, row-crop producers can minimise input cost spikes and safeguard crop yields across future trading cycles. Overview

Marks & Spencer is doubling the size of its frozen food portfolio, beginning with a 47-strong ice cream relaunch. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Marks & Spencer (M&S) has initiated a major category expansion by committing to double the size of its frozen food range as part of a wider strategy to attract more family shoppers doing their weekly grocery runs. The expansion begins with a complete overhaul of the retailer's own-label ice cream segment, introducing 47 new and improved products. To support the wider product rollout, M&S will increase physical freezer space across its store network by more than 25%. The decision to scale up the frozen division reflects a targeted effort to capture a larger share of the family demographic, which represents a key growth sector for the business. According to internal customer data, M&S attracted more than 802,000 new food shoppers over the past 12 months, with almost half of those gains coming from families. Because families represent a quarter of all frozen food sales across the UK retail market, expanding this category is seen as a primary driver to increase weekly basket sizes. Prior to this week's launch, M&S added 31 new frozen lines over the past year, focusing on larger pack sizes of family staples such as breaded chicken, as well as simple-ingredient options like its "Only 3 Ingredients" meatballs and burgers. To accommodate the expanded inventory, the retailer is adjusting its store layout blueprint. In addition to expanding freezer cabinet space by a quarter, M&S is implementing store features designed to facilitate family shopping, including wider aisles, larger car parks, and child-sized mini trolleys. Ice Cream Portfolio The initial phase of the frozen expansion features 34 completely new products alongside 12 upgraded formulations. Developed by the M&S in-house product development team, the range is 100% own-label and focuses on clean ingredient profiles, portion control, and premium options. The new launches include: 🍦 Collection Toscano Olive Oil Ice Cream : A premium option made with West Country double cream and M&S Collection Toscano olive oil. 🍫 Extremely Chocolatey Loaded Pistachio Velvety Ice Cream Sticks : An indulgent premium addition to the brand's stick format segment. 🍯 Only 5 Ingredients Heather Honey Ice Cream : Sweetened exclusively with honey, catering to consumer demand for clean-label, minimally processed products. 🍫 Only 8 Ingredients 85% Dark Chocolate Ice Cream : A simple-ingredient chocolate option sweetened only with honey. 🍓 Fruit Mini Pops : Made with 100% real fruit juice, containing no added colours or artificial flavours. 🥛 Whole Milk Pops : Portioned, dairy-based treats designed to offer clean-label options for children. According to Alex Freudmann, Managing Director of M&S Food, the frozen push is part of a concerted effort to make the weekly shop more relevant to families. The category expansion runs alongside ongoing investments in the retailer's "Remarkable Value" campaign, which has recently seen price reductions on staple items such as 5% beef mince and everyday vegetables while maintaining established quality standards. Following the initial rollout of the ice cream portfolio, M&S plans to systematically modernise and expand other frozen categories throughout the year, including frozen fish, bake-at-home items, and healthy prepared meals. M&S Launches 47 New Ice Cream Products June 1, 2026 New Products Ben & Jerry's Launches Limited Batch Razz Up Flavour Foodservice Haagen-Dazs Shops Launches New Sundae Series Facilities The Magnum Ice Cream Company Opens Research and Innovation Centre in India Facilities The Magnum Ice Cream Company Invests €10M in Hungarian Production Facility Food Dairy Retail New Products Related news

Nestle and First Milk have launched Young Dairy Leaders, a practical programme designed to build business resilience and accelerate regenerative farming comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Food Nestlé The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Nestle and First Milk have announced the launch of Young Dairy Leaders , a forward-thinking development initiative designed to support and future-proof the next generation of dairy farmers. Developed in collaboration with 8point9 Training and Education, the programme represents a calculated effort to transition agricultural training away from traditional, academic classrooms toward highly practical, hands-on environments that reflect the day-to-day realities of running a modern, sustainable dairy enterprise. The rollout arrives as the global dairy supply chain faces compounding economic pressures, volatile input costs, and escalating demands from retailers and consumers to transition toward verified regenerative farming practices. Practical Education and Supply Chain Resilience In a highly complex global food sector, securing a resilient and sustainable raw material supply chain requires investing directly in the human capital of primary producers. By focusing on non-traditional learning structures, the Young Dairy Leaders programme addresses a long-standing gap in agricultural training, providing capable farmers with the specific business, leadership, and emotional tools needed to thrive. Mike Warmington, Regeneration Lead at Nestle UK and Ireland, emphasised the importance of holistic supply chain security. Warmington stated that building long-term resilience and sustainability in the supply chain requires more than just physical regenerative farming techniques. It also demands the long-term economic and personal resilience of the farmers themselves, framing the new programme as a critical mechanism to ensure the next generation can continue their vital work for decades to come. By structuring the programme around peer-to-peer connection and practical decision-making, Nestle and First Milk are de-risking the transition to regenerative agriculture, helping young growers build the business confidence required to implement complex environmental upgrades on their farms. Cross Sector Insights and Co-Creation To challenge traditional thinking and encourage creative problem-solving, the programme officially debuted at Dovenby Hall in Cumbria, the home of international motorsport organisation M-Sport UK. This high-performance setting allowed participants to study operational logistics and strategic execution in a fast-paced sector outside of agriculture, exploring how top-tier engineering firms manage extreme pressure, rapid technological shifts, and high-stakes decision-making. The experiential launch included several key components: Operational Scaling and Pressure Management: Educational sessions exploring how technical teams maintain quality control and clear communication during high-stress situations. Progressive Agricultural Benchmarking: Discussions led by Cumbrian dairy farmer Robert Craig, who shared first-hand insights on constructing a progressive, sustainable, and highly efficient modern dairy business. Personal Resilience Training: Keynote presentations from author and adventurer Alex Staniforth, who detailed practical strategies for overcoming extreme mental and physical challenges, helping participants build personal coping mechanisms for farm management. This diverse educational approach ensures that young farmers are equipped not only with agronomic skills but also with the executive capabilities required to navigate modern corporate and retail partnership structures. A Lasting Network for Regenerative Growth The Young Dairy Leaders programme is open exclusively to First Milk members who are actively seeking to improve their business performance whilst driving personal development. Under the stewardship of First Milk, the initiative will run a continuous series of specialised events throughout 2026, establishing a collaborative peer network across the United Kingdom. Lee Truelove, Head of Regenerative Farming at First Milk, made it clear that the initiative is not a standard training course. Truelove characterised the programme as a deliberate effort to build the community, confidence, and overall competence that the next generation of regenerative farmers requires to remain competitive and profitable. The collaboration between Nestle and First Milk arrives as the European dairy sector undergoes a rapid, policy-driven transformation. As food manufacturers face tightening Scope 3 emissions targets, sourcing milk from verified regenerative farms is becoming a primary commercial requirement. By investing in the education and business literacy of younger farmers, Nestle is securing a reliable, climate-aligned milk pool for its extensive UK and Irish manufacturing operations, including its confectionery and beverage divisions. Nestle and First Milk Launch Young Dairy Leaders Programme May 19, 2026 Dairy Arla Expands FarmAhead Incentive with Six New Climate Action Areas Dairy Yili Group Presents One Health Dairy Value Chain Model at FAO Conference Dairy Arla Foods UK Launches Feed Life Masterbrand Marketing Platform Dairy Saputo Agrees £988M Sale of UK Dairy Division to Lactalis Business & Finance Dairy People Sustainability Related news