Quaker’s FIFA World Cup 2026 partnership serves as a launchpad for its functional protein products, utilising global sports IP to drive 22g protein innovations comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Quaker, a cornerstone of the PepsiCo Foods portfolio with a nearly 150-year heritage, has announced its designation as the Official Breakfast of the FIFA World Cup 26™ . The multi-faceted partnership represents a structural escalation of the brand’s presence in the global sports arena, utilising the most-watched sporting event in the world to anchor a massive expansion of its functional protein and better-for-you (BFY) snacking segments. The collaboration involves high-visibility activations across 42 global markets, specifically targeting the high-affinity fanbases of North American and international soccer during the peak summer trading window. Nutritional Education A defining characteristic of this partnership is the integration of a large-scale social-impact programme. Quaker has partnered with Common Goal to identify more than 1,400 youth across all 11 US host cities to participate in the FIFA Player Escort Programme. Beyond the pitch, the organisation is sponsoring the delivery of 40,000 hours of nutritional programming. This initiative targets 4,000 youth from underserved communities, focusing on three technical pillars: Morning Rituals: Highlighting the role of breakfast in metabolic stability. Functional Hydration: Educating on the synergy between nutrition and physical performance. Support Systems: Engaging coaches and families to ensure long-term dietary resilience. Tina Mahal, Senior Vice President of Marketing at Quaker Foods, stated that the goal is to provide resources around daily nutrition while inspiring the next generation through "event-level" moments both on and off the field. Innovation in High-Density Protein The FIFA partnership serves as the primary commercial vehicle for the rollout of Quaker’s most significant functional innovations to date. As the "protein-forward" consumer demographic matures, Quaker is transitioning from standard whole-grain claims to high-density macronutrient delivery. New SKU Technical Breakdown Quaker High Protein Instant Oatmeal 🥣 Launching in July, this product delivers 22g of protein per serving, positioning it as a direct competitor to supplement-grade meal replacements in the ambient aisle. Quaker Protein Rice Crisps 🥨 Engineered to deliver 6g of protein and 9g of whole grains per serving, targeting the "savoury-functional" snacking category. Quaker Chewy Protein Bars 🍫 Available in 5g and 10g (Chocolate Pretzel) variants, designed for the high-velocity "grab-and-go" fitness and lunchbox occasions. James Wade, Marketing Vice President at Quaker Foods, noted that 73% of Americans now purposely consume protein at least once a day. By bridging the gap between clinical-standard protein loads and the brand’s traditional family-friendly taste profiles, Quaker is de-risking the entry of high-protein foods into the daily routine of the mainstream household. Omnichannel Activation and Retail To support the physical rollout, Quaker is utilising a multi-channel digital and retail strategy. Limited-edition FIFA-branded packaging across Instant Oatmeal and Chewy Bars will serve as the primary entry point for a national sweepstakes. Marketing Mechanics Include Digital Gateway: A dedicated URL (QuakerFWC26.com) for UPC-code-based entries, driving first-party data collection. The "Clink" Campaign: A new ad campaign designed to productise the sensory ritual of the ceramic oatmeal bowl, linking the "morning start" directly to the performance on the soccer pitch. Daily Prize Incentives: Offering 1,600 daily prizes, including tickets to the Final Match, to maintain high brand engagement throughout the two-month campaign window. Marketing New Quaker Protein Innovations in Partnership with FIFA World Cup 2026 Eddie Sanders May 12, 2026 Coffee & Tea Costa Coffee Launches High Protein Latte New Products General Mills Launches Honey Nut Cheerios Protein Cereal New Products ONE Brands Launches Reese's Peanut Butter Chocolate Layered Protein Bar New Products Forte Launches High Protein Frozen Bars at Costco Texas Warehouses Food New Products Snacking Marketing Business & Finance Related news

Pepsi Prebiotic Cola contains 5 grams of cane sugar, 30 calories, no artificial sweeteners, and 3 grams of prebiotic fiber, creating a lighter, functional twist on classic cola without compromising flavor. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Soft drinks PepsiCo The Newsroom PepsiCo has unveiled Pepsi® Prebiotic Cola , a breakthrough innovation positioned as the most significant update to the traditional cola category in two decades. The new product maintains Pepsi’s iconic taste while incorporating functional benefits to meet evolving consumer preferences. Pepsi Prebiotic Cola contains 5 grams of cane sugar , 30 calories , no artificial sweeteners , and 3 grams of prebiotic fiber , creating a lighter, functional twist on classic cola without compromising flavor. A Reinvention of an Icon Launching in Original Cola and Cherry Vanilla , the new beverage preserves the familiar crisp Pepsi flavor while infusing a modern nutritional profile. The innovation supports PepsiCo’s broader strategy to offer choice, optionality, and functional ingredients across its beverage portfolio. “Pepsi Prebiotic Cola represents the next leap forward,” said Ram Krishnan, CEO of PepsiCo Beverages U.S. “We’re giving consumers a functional cola option without sacrificing the iconic Pepsi taste.” Availability Formats: 12 oz single cans and 8-packs of 12 oz cans Online release: Fall 2025 In-store retail availability: Early 2026 , placed in the traditional carbonated soft drink aisle The launch follows PepsiCo’s acquisition of poppi , now the #1 modern soda brand, further expanding PepsiCo’s presence in the functional beverage space. Soft drinks Pepsi® Launches Pepsi Prebiotic Cola News July 22, 2025 Beverage Pepsi Launches House of Treats Crafted Beverage Platform for Away-from-Home Venues Beverage PepsiCo Secures Official Beverage Partnership with VENU for Sunset Amphitheatres Foodservice PepsiCo Enters Foodservice with Lays Restaurant Concept Legal Coca-Cola Launches Legal Action Against Vue Cinemas Following Pepsi Switch Soft drinks Health & Nutrition New Products Beverage Related news

Empire Company Limited is set to acquire Mayrand Food Group, a move that provides the retail giant with a strategic entry into the growing Quebec discount and warehouse food market serving both households and foodservice operators. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Empire Company Limited, the parent organisation of Sobeys Inc., has entered into a definitive agreement to acquire Mayrand Food Group Inc. The transaction involves Mayrand’s four large-format retail locations situated across the Greater Montréal Area. This acquisition marks a significant move for Empire as it seeks to diversify its portfolio within the competitive Québec market by entering the discount and warehouse food segments. The transaction is being executed through a court-approved process. While the financial terms have not been disclosed, the deal remains subject to customary closing conditions and regulatory approvals, with a projected closing date in the first quarter of fiscal 2027. Entry into the Warehouse and Foodservice Segment The acquisition of Mayrand provides Empire with immediate access to a unique market segment. Unlike traditional grocery retail, Mayrand operates as a warehouse-style provider that caters to a dual customer base of residential households and professional foodservice operators. Founded over 110 years ago, Mayrand is established in the Québec region with a reputation for a broad product assortment and competitive pricing models. By acquiring this business, Empire gains a foothold in a growing segment that complements its existing full-service and convenience retail banners. Operational Synergy Empire has confirmed its intention to maintain Mayrand as a distinct banner. The brand will continue to operate under its existing identity, preserving its local roots and loyal customer base while leveraging Empire’s significant corporate infrastructure. Under the new ownership, Mayrand is expected to benefit from Empire’s scale in several key areas: Procurement and Merchandising : Enhanced purchasing power and supply chain optimisation. Logistics and Real Estate : Integration into Empire’s national distribution network and real estate management expertise. Back-Office Support : Access to advanced treasury, logistics, and operational support functions. Luc L’Archevêque, Chief Customer Officer at Empire, noted that the transaction allows the Mayrand brand to continue serving its communities while benefiting from Empire’s operational expertise and long-term commitment to the Québec food retail sector. Workforce Stability and Regional Impact As part of the acquisition agreement, Empire has committed to ensuring continuity for the existing Mayrand workforce. The four stores involved in the deal are located in: Anjou Laval Brossard Saint-Jérôme This stability is intended to provide a seamless transition for Mayrand’s existing suppliers and business partners. The move is viewed by industry analysts as a defensive and offensive play, allowing Empire to compete more effectively against other warehouse-style competitors in the province. The move into the discount/warehouse space reflects a broader North American trend where consumers and small-scale foodservice operators are increasingly seeking value-driven, bulk-purchase options. As Empire moves toward the projected Q1 fiscal 2027 closing date, the integration of Mayrand will likely serve as a blueprint for how the company manages specialised, regional banners within its national portfolio. Business & Finance Empire Strengthens Quebec Presence with Acquisition of Mayrand Food Group News April 10, 2026 Technology Circus SE Completes Acquisition of Belgian Food Robotics Firm Alberts Business & Finance Dole Nordic Acquires Greenfood Fresh Produce Division to Expand Regional Footprint Business & Finance Vitamin Well Group Acquires EMPWR Nutrition Group Business & Finance Solina Acquires Epicurean Butter to Enhance Dairy Flavour Solutions Retail Food Facilities Business & Finance Foodservice Related news

This latest injection brings the company’s total funding to over £60 million, solidifying its status as a significant player in the rapidly scaling circular economy sector. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Modern Milkman , the UK-based sustainable grocery delivery service, has successfully closed a £10 million investment round led by Salica Investments . This latest injection brings the company’s total funding to over £60 million , solidifying its status as a significant player in the rapidly scaling circular economy sector. The transaction represents a notable milestone for the investor as well: Modern Milkman becomes the first direct-to-consumer (D2C) business to be included in Salica Investments’ Growth Debt Fund portfolio. This move signals strong institutional confidence in the company’s unit economics and scalable infrastructure. From Grocery Delivery to ‘Integrated Logistics’ While the funding will support the continued expansion of the core doorstep delivery model, the company has outlined a broader strategic vision. The capital will be deployed to develop a "broader integrated logistics and services platform" for UK households. By leveraging its established last-mile infrastructure, Modern Milkman plans to introduce new service layers designed to make sustainable consumption more accessible. This pivot suggests a move beyond pure-play grocery retail into a utility-style model for household management. Simon Mellin , Founder and CEO, commented: “This timely investment from Salica enables us to go beyond customer expectations and unlock a new generation of integrated doorstep services. Our growth and customer satisfaction demonstrate a clear consumer appetite for sustainable alternatives.” International Expansion and Operational Scale Founded in 2019, the company now serves over 100,000 households across the UK. It operates a closed-loop delivery system, utilizing reusable glass bottles and returnable containers to minimize single-use plastic waste. The operation is underpinned by an app-driven ordering system and automated routing technology that optimizes supply chains and reduces food waste. The business has also aggressively expanded beyond its domestic market. In January 2024 , Modern Milkman entered the US market through a strategic acquisition, currently operating in: Connecticut Massachusetts Rhode Island Ohio New York Investor Sentiment Usman Ali , Partner in Salica’s Growth Debt Fund, highlighted the company's dual focus on sustainability and commercial strategy as a key driver for the deal. “Modern Milkman is a business with exceptional leadership and a clear strategy,” said Ali. “Its commitment to sustainability and the circular economy creates long-term value while addressing global environmental challenges.” Dairy Modern Milkman Secures £10m to Evolve into Integrated Logistics Platform News January 31, 2026 New Products Nurri Launches Ultra-Filtered Protein Shakes New Products Shaken Udder Launches Functional High Fibre Milkshake Range New Products Alpro Launches Soya Coconut Matcha Variant New Products Organic Valley Launches Ultra-Filtered Organic Protein Milk Line Business & Finance Dairy Related news

Second Cup Coffee Co. is expanding its Canadian menu with eight new seasonal beverages, focusing on cold refreshers, functional energy drinks, and indulgent flavours to capture the growing demand for customizable iced options. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Second Cup Coffee Co. has announced a significant expansion of its beverage portfolio with the introduction of eight new spring and summer menu items across Canada. Launching on April 14, the collection emphasises fruit-forward refreshers, functional energy-based drinks, and indulgent cold brews, reflecting a strategic pivot toward the high-growth cold beverage segment. The move follows broader industry trends where cold drinks now account for a significant portion of speciality coffee sales, particularly among younger demographics who prioritise customisation and bold flavour profiles. Cold and Customisable Beverages The seasonal lineup is designed to address evolving guest preferences for beverages that serve multiple needs throughout the day, ranging from morning energy to afternoon indulgence. Roxane Desjardins, Marketing Director at Second Cup, noted that the lineup reflects a transition toward cold, customizable, and flavour-forward options. By introducing a mix of refreshers and energy-based drinks, the brand aims to broaden its appeal across different dayparts and consumer segments. New Menu Items The launch includes several distinct categories designed to compete in the increasingly crowded "refreshment" space: Fruit Forward and Energy-Based Refreshers Coconut Grapefruit Refresher : A sparkling beverage utilising pure coconut water and citrus notes. Dragon Peach Infuzer : A functional beverage utilising Red Bull White Peach as a base, combined with dragon fruit syrup and coconut. Strawberry and Matcha : A layered beverage featuring strawberry milk topped with matcha cold foam, targeting the growing "textured" drink trend. Indulgent and Specialised Iced Options Nanaimo Bar Flash Brew : A regionalised innovation translating the classic Canadian dessert into a creamy cold brew format. Creamy Vanilla Fizz : A "dirty soda" style beverage combining Coke Zero with vanilla bean syrup and cream, tapping into the viral soda-customisation trend. Iced Coconut Latte : An extension of the traditional latte range featuring white chocolate and coconut syrup. Caffeine-Free and Low-Sugar Alternatives Hibiscus Sweet Breeze Iced Tea : A caffeine-free option featuring a hibiscus blueberry infusion. Sweet Dragon Fizz : A collaboration utilising Canada Dry Ginger Ale Zero Sugar with dragon fruit and coconut, offering a "swicy" (sweet and spicy) finish. Market Context and Consumer Demand Second Cup’s focus on "energy-based" and "refresher" categories aligns with a global shift in the coffee shop sector. Competitors have seen substantial success with similar platforms, as consumers increasingly seek alternatives to traditional hot coffee during the warmer months. The inclusion of a "dirty soda" inspired drink—the Creamy Vanilla Fizz—signals the brand's intent to capture market share from the burgeoning customised soda movement, which has seen significant growth in the US and is now gaining traction in the Canadian market. Availability The spring-summer beverages will be available for a limited time at participating Second Cup cafés nationwide. For franchisees and operators, the launch provides an opportunity to drive incremental sales through high-margin iced beverages and specialised add-ons like cold foam and fruit infusions. The diverse range of bases—including espresso, cold brew, sparkling water, and energy drinks—allows the brand to maximise its existing inventory while offering a premium, tiered pricing structure that reflects the complexity of the new formulations. Coffee & Tea Second Cup Canada Unveils Spring-Summer Cold Beverage Lineup News April 10, 2026 Coffee & Tea Starbucks to Introduce Orange Cream Beverage Range Coffee & Tea Costa Coffee Launches High Protein Latte Coffee & Tea Gregorys Coffee Partners with Pop's Pizza Franchisees for Long Island Growth New Products Paris Baguette Launches Patriotic Menu and Red Bull Giveaway Beverage Foodservice New Products Coffee & Tea Related news

TrueStart Coffee, the Bristol-based B Corp known for its "clean energy" proposition, has closed a "significant" Series A funding round to accelerate its retail footprint and direct-to-consumer (D2C) operations. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom TrueStart Coffee , the Bristol-based B Corp known for its "clean energy" proposition, has closed a "significant" Series A funding round to accelerate its retail footprint and direct-to-consumer (D2C) operations. The undisclosed investment was led by JamJar Investments —the venture capital firm established by the founders of Innocent Drinks —marking a major vote of confidence from some of the UK’s most successful consumer brand builders. The round also saw participation from DLF Venture and a group of strategic angel investors. Disrupting a "Static" Category Founded in 2015 by Helena and Simon Hills, TrueStart has positioned itself as a disruptor in the traditional coffee aisle. The brand focuses on "hyper-consistent" caffeine levels and a "better-for-you" health angle, addressing the demand for functional beverages that offer stable energy without the crash. The company plans to use the capital to drive product innovation in what it describes as a "traditionally static category," alongside funding extensive sampling activations to recruit new consumers. Adam Balon , co-founder of JamJar Investments, commented: "Coffee is a huge category that’s been crying out for a shake-up. TrueStart has already proven they can unlock growth in a way most challengers can’t. We see massive potential and are excited to be part of the journey." Performance Metrics: Explosive Growth The investment follows a period of rapid scaling for the brand. TrueStart reports 620% growth over the past two years , with a 140% year-on-year increase in 2025 . Key Market Data: Retail Footprint: Over 5,000 UK distribution points. Current Stockists: Asda, Morrisons, Co-op, Costco, and Ocado. Channel Strategy: Investment will be split between scaling retail distribution and bolstering the fast-growing D2C channel. Clément Helinckx , Principal at DLF Venture, noted that the brand's ability to deliver "incremental and profitable growth" was a key driver for the investment. "This next stage is about scaling across retail, out of home and D2C, by launching innovation that grows the category and activating the brand in ways that recruit new consumers and build long-term brand value." Helena Hills, CEO and Co-Founder, added: "After 10 years of diligently building our brand bootstrapped, we have fantastic product-market fit. This strategic investment will enable us to rapidly accelerate our already explosive growth to build a category-defining brand." Business & Finance TrueStart Coffee Secures Series A Investment Led by Innocent Drinks Founders News January 30, 2026 Business & Finance Ingredion Completes Sale of Majority Stake in Pakistan Business Rafhan Maize Ingredients Awani Capital Management Partners with Kalustyan to Accelerate Speciality Ingredients Growth Business & Finance Midera Food Processing Prepares for Independence with $1B Credit Deal Retail Asda Reports Almost £1bn Annual Loss Against Rising Aldi Threat and IT Separation Costs Coffee & Tea Business & Finance Related news

Subway Canada has unveiled the Fresh Fit Menu, a lineup of five pre-set sandwiches engineered to deliver high protein content while remaining under a 500-calorie threshold. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Foodservice Subway The Newsroom Subway Canada has kicked off its 2026 operational year with a significant menu overhaul focused on macronutrients. The quick-service restaurant (QSR) chain has unveiled the Fresh Fit Menu , a lineup of five pre-set sandwiches engineered to deliver high protein content while remaining under a 500-calorie threshold. The launch addresses specific consumer friction points regarding the accessibility and affordability of protein-rich fast food options in the Canadian market. Market Drivers: The Protein Demand The menu development was informed by proprietary research conducted by Subway Canada and the Harris Poll. Data indicate a robust shift in dietary priorities, with 69% of Canadians planning to increase their protein intake in the coming year. However, the survey also highlighted significant barriers to adoption: Cost: Nearly half (44%) of respondents cited the high cost of protein as a deterrent. Convenience: Over a quarter (27%) pointed to a lack of easy, accessible options. Menu Architecture To solve these challenges, the Fresh Fit lineup features 6-inch subs built on multigrain bread, incorporating Canadian cheddar and fresh vegetables. The Lineup: 🍗 Fresh Fit Rotisserie-Style Chicken: (30g protein) – Rotisserie-style chicken with mayo. 🦃 Fresh Fit Turkey: (21g protein) – Sliced turkey breast with mayo. 🧅 Fresh Fit Sweet Onion Teriyaki: (28g protein) – Glazed chicken strips with Sweet Onion Teriyaki sauce. 🥩 Fresh Fit Steak & Cheese: (26g protein) – Savoury shaved steak with chipotle sauce. 🐟 Fresh Fit Tuna: (24g protein) – Wild-caught tuna blend with mayo. Chef John Botelho , Culinary Manager at Subway Canada, emphasised the dual focus on nutrition and value: “We wanted to spotlight the incredible protein on our menu and bring it together with delicious veggies and bold flavours. The Fresh Fit menu is about providing Canadians with convenient, delicious options built for everyday life at an affordable price point.” Commercial Availability The Fresh Fit Menu is available immediately at Subway locations nationwide across Canada, as well as through the Subway app and website. Foodservice Subway Canada Debuts High-Protein 'Fresh Fit' Menu Under 500 Calories News January 5, 2026 Foodservice Burger King Expands Original Chicken Sandwich Lineup with Two New Flavours New Products 7 Brew Launches Freeze the Heat Frozen Chiller Lineup Foodservice White Castle and Garage Beer Launch Summer Collaboration Foodservice Subway Canada Expands Menu with New Customisable Hot Dog Offering Food Bakery New Products Health & Nutrition Foodservice Related news

Bel US has announced a major portfolio expansion under its GoGo squeeZ brand, introducing functional protein lines and interactive fruit snacks. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Dairy Bel Group The Newsroom Bel US, a prominent manufacturer of portion-controlled dairy and fruit snacks, has unveiled a comprehensive portfolio expansion under its GoGo squeeZ brand. The launch marks the brand's entry into the high-growth functional protein sector and includes a novel, tech-enabled bite format alongside interactive gel-textured snacks. This aggressive product development cycle comes immediately after Bel US’ acquisition of Ingenuity Foods’ Brainiac brand and the launch of GoGo squeeZ SlymeZ. Collectively, these moves signal a highly deliberate corporate strategy by parent company Bel North America to transition from traditional fruit purées into a multi-category, purpose-driven health and wellness platform. According to Peter McGuinness, Chief Executive Officer of Bel North America, the rapid pace of innovation aims to build a versatile snacking portfolio that anticipates emerging consumer wellness drivers. By expanding across dairy protein, plant-based smoothies, and functional bites, the company is positioning itself to capture a larger share of the highly lucrative active lifestyle demographic. Functional Ingredient Integration The core driver behind the expansion is the growing consumer prioritisation of functional nutrition, particularly among Gen Z. Protein has consistently ranked as a primary functional benefit sought by active consumers who demand convenient, portable, and shelf-stable options that do not require refrigeration. To capture this demand, Bel US has engineered two distinct squeezable protein lines: GOGO Dairy Protein: Delivering 10 grams of protein sourced from real milk, this thick and creamy pouch combines dairy proteins with real fruit in Strawberry and Mixed Berry flavours. The product is formulated to serve as an approachable post-exercise recovery option. GOGO Fruit Smoothie Protein: A dairy-free, plant-based alternative yielding 8 grams of plant protein per serving. Available in Tropical Smoothie and Apple Cinnamon flavours, this line contains zero added sugars and targets vegan and lactose-sensitive consumers. A key operational benefit of these formulations is their "beyond-the-fridge" stability. By developing a shelf-stable protein delivery system in a squeezable pouch, Bel US bypasses the cold-chain logistical constraints that typically limit dairy-based protein snacks, lowering distribution costs and securing off-shelf merchandising opportunities. Textural Innovation and Foodtech Partnerships Beyond standard squeezable formats, the expansion introduces a highly innovative bite-sized format developed in partnership with foodtech startup Foodberry. The GOGO PB&J Stack’d Bites feature creamy peanut butter wrapped in a protective, real fruit jelly coating. Yielding 5 grams of peanut protein, this product utilises Foodberry’s proprietary natural encapsulation technology, which mimics the water-barrier properties of natural fruit skins to keep the internal peanut butter fresh without synthetic preservatives or artificial ingredients. Concurrently, the brand is targeting younger demographics through sensory and textural novelty with GoGo squeeZ SlymeZ. Inspired by the sweet-and-sour gel and slime trends popular on social media, these real-fruit snacks feature a unique gel texture in bold flavours including Blue Raspberry and Strawberry Lemonade. This allows the brand to capture impulse purchases from parents seeking clean-label, low-sugar alternatives that still satisfy their children's desire for interactive, fun food formats. Distribution and Retail To maximise market penetration, Bel US is executing a segmented retail strategy that balances mass-market digital availability with exclusive physical partnerships: Mass-Market Footprint: GOGO Dairy Protein, GOGO Fruit Smoothie Protein, and GoGo squeeZ SlymeZ are rolling out nationwide this month across major physical retailers and online storefronts, ensuring blanket brand awareness. Targeted Retail Exclusivity: The highly novel GOGO PB&J Stack’d Bites will debut as an exclusive limited release in the fruit snacks aisle of select Walmart locations. This targeted placement allows the brand to evaluate consumer velocity and refine manufacturing logistics before committing capital to a broader national rollout. For grocery category managers, these launches provide an opportunity to modernise the center-store snack aisles. By blending nostalgic flavour pairings, high-performance plant and dairy proteins, and clean-label ingredient decks, Bel US is successfully bridging the gap between convenience and clean nutrition. New Products Bel US Expands GoGo squeeZ Range with Protein and Fruit Formats Eddie Sanders May 22, 2026 New Products Perfect Snacks Introduces Oaties Protein Bar Range New Products Honestly I Am Expands Protein Bar Range with Two New Flavours New Products INDI Expands Functional Snacking Portfolio with Brain Bar Launch New Products Lemme Introduces New Creatine Gummy Flavours Health & Nutrition Food New Products Related news

Graeter’s Ice Cream, the oldest family-owned ice cream manufacturer in the U.S., has secured an official licensing agreement with Churchill Downs to launch "Backstretch Bourbon Cherry", a limited-edition flavour designed to capitalise on the high-profile Kentucky Derby season. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Graeter’s Ice Cream has announced a strategic partnership with Churchill Downs to release "Backstretch Bourbon Cherry," the officially licensed ice cream of the Kentucky Derby. This collaboration marks a significant move into the high-value sports and heritage licensing sector for the 156-year-old manufacturer, pairing its traditional "French Pot" production heritage with the global brand equity of the "Run for the Roses." The product is launching across multiple channels—including direct-to-consumer (DTC) shipping, owned scoop shops, and specialised grocery retail—to maximise seasonal volume during the spring event window. Licensing and Brand Alignment The partnership represents a synergy between two historical Kentucky-adjacent entities. Richard Graeter, fourth-generation president and CEO of Graeter’s Ice Cream, indicated that the collaboration was a "natural fit," following a direct engagement with the Churchill Downs leadership team at Graeter’s manufacturing facility. By securing the "Official Ice Cream of the Kentucky Derby" designation, Graeter’s can: Elevate Brand Authority : Aligning with a world-renowned sporting event. Diversify Premium Offerings : Introducing a flavour profile (bourbon, black cherry, and pralines) that targets the "adult-premium" and "souvenir" consumer segments. Drive Regional and National Sales : Utilising Derby’s national reach to fuel its e-commerce shipping business. Production Heritage A core component of the B2B value proposition for Graeter’s remains its proprietary "French Pot" process. Unlike modern high-volume continuous churn methods, this small-batch process results in a denser product with a unique mouthfeel. Churchill Downs’ approval of the "Backstretch Bourbon Cherry" flavour on the "first bite" underscores the importance of artisan-quality production in securing high-tier licensing agreements. Distribution and Multi-Channel Rollout Graeter’s is implementing a phased distribution strategy to ensure maximum visibility: DTC and Scoop Shops : Immediate availability starting April 13 via Graeters.com and all company-owned locations. Grocery Retail : Rollout beginning April 15 at select high-volume retailers, including Kroger (Ohio, Kentucky, and Indianapolis), Dorothy Lane Markets, Jungle Jim’s, and Central Market in Texas. The "Off to the Races" Collection To drive higher average transaction values (ATV), Graeter’s has introduced the "Off to the Races" collection, a tiered bundle strategy for online consumers. This approach targets the "home hosting" and "corporate gift" markets associated with Derby parties: The Backstretch Six-Pint Pack : A curated selection focused on the new hero flavour and core best-sellers. The Winner’s Circle Pack : A cross-industry collaboration featuring Kern’s Derby Pie, the official pie of the Kentucky Derby Festival, demonstrating a "complete dessert solution" approach. The Trifecta Chip Wheelies Pack : A portable, single-serve sandwich format designed for high-volume social gatherings. New Products Graeter’s Ice Cream Launches Backstretch Bourbon Cherry Eddie Sanders April 13, 2026 Food Tropical Smoothie Cafe Hot-Dog-Shaped Smoothie Popsicles Facilities The Magnum Ice Cream Company Invests €10M in Hungarian Production Facility New Products Halo Top Canada Launches Limited Edition Seasonal Ice Cream Flavours New Products Asda Expands Premium Dairy Range with Wimbledon-Inspired Ice Cream New Products Dairy Related news

Heineken has announced the sale of its DRC operating company Bralima to ELNA Holdings Ltd, transitioning to a long-term brand licensing partnership as part of its EverGreen 2030 strategy. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Alcohol Heineken The Newsroom Heineken NV has confirmed the sale of its shareholding in Brasseries, Limonaderies et Malteries S.A. (Bralima), its operating company in the Democratic Republic of Congo (DRC), to ELNA Holdings Ltd. The transaction marks a significant shift in Heineken's African footprint, moving the company from direct production and distribution to a long-term trademark licensing partnership. Under the new agreement, Heineken will retain ownership of its global and regional brands, while ELNA Holdings will assume full responsibility for Bralima’s industrial operations, logistics, and local stakeholder engagement. The Asset-Light Pivot The divestment is a core component of Heineken's EverGreen 2030 strategy. This global initiative focuses on active portfolio management and the optimisation of the company’s operating footprint. By selling its stake in Bralima, Heineken is progressing toward an asset-light operating model in selected markets, allowing the company to reduce capital intensity while maintaining brand presence through high-value licensing. Guillaume Duverdier, President of the Africa Middle East Region for Heineken NV, stated that the step allows the business to continue under a locally anchored model. This transition reflects a broader trend among global brewers to mitigate operational risks in complex markets by partnering with local entities that possess deep regional expertise. Transition to Trademark Licensing Agreements While Heineken is exiting direct ownership of the physical assets, its brand portfolio will remain central to the DRC beer market. Long-term trademark licensing agreements have been established to ensure the continued brewing, marketing, and distribution of several key brands, including: Heineken® Primus® Turbo King® Legend® Mützig® These agreements are intended to ensure the long-term availability of the brands while shifting the burden of production and local distribution costs to the new owner. Operational Continuity and Local Ownership ELNA Holdings Ltd, a Mauritius-based company, brings extensive industrial and logistics experience within the DRC and across the African continent. This local anchoring is expected to support the continued development of Bralima, which has been a staple of the DRC economy since its founding in 1923. Bralima currently operates three breweries located in: Kinshasa Kisangani Lubumbashi The company employs approximately 731 people. According to the terms of the sale, the business will continue to operate from these existing sites, ensuring continuity for the workforce and local supply chains. ELNA Holdings is positioned to manage the day-to-day engagement with local stakeholders, a move Heineken believes will support local employment and economic stability in the region. The transition in the DRC highlights Heineken's commitment to prioritising markets where it can achieve the most efficient scale while utilising licensing to maintain global brand equity elsewhere. As global beverage leaders continue to navigate fluctuating conditions in emerging markets, the "asset-light" approach is increasingly seen as a viable path to sustainable growth without the liabilities of direct, heavy-asset ownership. The transaction is officially effective as of April 10, 2026, with ELNA Holdings assuming full operational control immediately. Alcohol Heineken sells Bralima in the Democratic Republic of Congo and Shifts to Asset-Light Model Eddie Sanders April 10, 2026 Alcohol Carlsberg and Sapporo Form Joint Venture in Asia and Partnership in the UK People BrewDog CEO James Taylor Steps Down New Products Tom Holland’s BERO Launches Non-Alcoholic Shandy Line New Products Carlsberg Britvic Launches Birrificio Angelo Poretti Alcohol Free in UK Alcohol Manufacturing Business & Finance Related news

Hellmann’s broadens its UK ranch range with Blue Cheese and Buffalo variants, leveraging the success of the category’s largest launch in recent years to meet rising demand for American-style condiments. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Hellmann’s is extending its ranch sauce line in the UK with the launch of two new variants: Blue Cheese Ranch and Buffalo Ranch. The expansion, scheduled for 16 March 2026, follows the commercial success of the brand's initial ranch entry in 2025. According to the company, its Creamy Ranch product became the most successful new launch in the UK flavour sauces category over the last two years. Owned by Unilever, the brand is positioning these additions to capture the growing consumer interest in bold, US-inspired flavour profiles, a trend largely influenced by the proliferation of American restaurant chains across the UK. Identifying and Addressing Market Gaps The introduction of Blue Cheese Ranch is a strategic move to address a significant void in the UK retail landscape. Hellmann’s internal data suggests that 91% of UK stores do not currently stock a blue cheese-specific sauce, despite clear indicators of consumer interest. This new variant combines a sharp blue cheese profile with a traditional buttermilk ranch base to appeal to shoppers seeking premium, cheese-forward options. The Buffalo Ranch variant integrates buffalo-style hot sauce, produced with smoky fermented chillies, into the buttermilk base. With buffalo-style sauces currently leading the hot sauce segment in the UK, Hellmann’s claims this launch marks the first time a major manufacturer has introduced a Buffalo Ranch product to the country’s ambient table sauce category. Strategic Market Positioning The expansion aligns with broader trends of premiumisation and flavour experimentation within the condiment sector. As consumers increasingly look to replicate restaurant-quality experiences at home, Hellmann’s is leveraging its market-leading position to provide familiar yet "on-trend" American flavours. "The launch of our Creamy Ranch and Spicy Ranch sauces last year was a huge success," said Richard Vaughan, Marketing Manager for Foods at Unilever. "We are excited to build on this momentum by expanding our ranch range with two bold new flavours." Retail and Distribution Logistics Both new flavours will be packaged in 430 ml bottles with a Recommended Retail Price (RRP) of £3.50. The products are slated to roll out across major UK supermarkets and online retail platforms starting mid-March. The launch reinforces Hellmann’s commitment to driving category growth through innovation, focusing on high-velocity trends that resonate with a British consumer base increasingly accustomed to international culinary influences. New Products Hellmann’s Expands UK Ranch Portfolio with Blue Cheese and Buffalo Flavours News March 16, 2026 New Products Asda Targets US Flavour Trends with Launch of Ranch Style Mayonnaise New Products Chosen Foods Launches Avocado Oil Chilli Dipping Sauce to Expand Condiment Platform New Products Briannas Launches Avocado Oil Salad Dressing Range New Products Tabañero Expands into Barbecue Category with Seven Clean Label Sauces Food Sauces New Products Related news

Tenzing has launched its second Natural Energy+ SKU, Focus White Peach, utilising a 160mg L-theanine and caffeine stack comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom TENZING, the pioneer of the UK’s natural energy segment, has announced a significant acceleration of its innovation pipeline with the debut of TENZING Natural Energy+ Focus . The launch follows the record-breaking retail performance of the platform’s first SKU, a Lion’s Mane variant, which reached best-seller status within its second week of distribution at Tesco. The move signals a structural shift for the brand, transitioning from general "clean energy" to targeted physiological and cognitive benefits as it seeks to consolidate its position as the primary natural challenger to legacy energy drink giants. Market Leadership and Functionality TENZING has officially secured the position of the number three energy brand in the United Kingdom by value rate of sale, trailing only Red Bull and Monster. This growth is increasingly driven by the "active-wellness" and "professional performance" demographics who are rejecting synthetic stimulants in favour of plant-based alternatives. The introduction of the "Natural Energy+" platform is a direct response to this trend. By productising specific states of mind—such as "Focus" and "Cognitive Clarity"—TENZING is moving into the high-margin nootropic sector while maintaining its core brand pillars of 100% natural ingredients and low-calorie counts. Formulation and Nootropics The Focus White Peach SKU is engineered to support "deep work" and sustained mental acuity. A primary technical differentiator for this product is the balanced ratio of caffeine to L-theanine, a combination frequently cited in nutritional science for its ability to enhance focus while mitigating the "jitters" often associated with high-stimulant intake. Key Technical Attributes Include ☕ Caffeine Payload: 160mg of natural caffeine sourced from green coffee beans. 🍃 L-theanine Integration: 160mg of natural L-theanine derived from a "triple tea" blend of Matcha, Green Tea, and White Tea. 🌊 Marine Mineral Sourcing: Utilises magnesium extracted from the Irish Sea to support neurological function. 🌸 Antioxidant Profile: Incorporates Sakura (Cherry Blossom) extract for both flavour complexity and functional benefit. Electrolyte Base: Formulated with Himalayan Rock Salt to ensure hydration during periods of high mental output. The launch of the Focus variant was brought forward following the outsized performance of the Lion’s Mane SKU in major retail. Huib van Bockel, Founder of TENZING, noted on LinkedIn that the organisation moved "extremely fast" to capitalise on the demand for functional boosters. For the initial phase, TENZING is utilising its direct-to-consumer (DTC) platform for the limited-edition rollout. This strategy allows the brand to collect high-resolution consumer data and validate the "Focus" use case before a potential wider expansion into its national grocery and convenience network, which currently spans over 10,000 retail doors. Energy Drinks Tenzing Launches Limited-Edition Focus White Peach Natural Energy Drink Dan B May 14, 2026 Energy Drinks Monster Energy Launches Oscar Piastri Limited Edition Cans New Products Alani Nu Partners with Becky G to Launch Purple Cotton Candy Energy Drink Energy Drinks New Monster Energy Lando Norris Zero Sugar Gold Can New Products Sneak Launches Judge Dredd Mega Berry Energy Flavour Beverage New Products Health & Nutrition Energy Drinks Related news