Subway Canada Debuts High-Protein 'Fresh Fit' Menu Under 500 Calories

Subway Canada has kicked off its 2026 operational year with a significant menu overhaul focused on macronutrients. The quick-service restaurant (QSR) chain has unveiled the Fresh Fit Menu, a lineup of five pre-set sandwiches engineered to deliver high protein content while remaining under a 500-calorie threshold.

The launch addresses specific consumer friction points regarding the accessibility and affordability of protein-rich fast food options in the Canadian market.

Market Drivers: The Protein Demand

The menu development was informed by proprietary research conducted by Subway Canada and the Harris Poll. Data indicate a robust shift in dietary priorities, with 69% of Canadians planning to increase their protein intake in the coming year.

However, the survey also highlighted significant barriers to adoption:

Cost: Nearly half (44%) of respondents cited the high cost of protein as a deterrent.
Convenience: Over a quarter (27%) pointed to a lack of easy, accessible options.

Menu Architecture

To solve these challenges, the Fresh Fit lineup features 6-inch subs built on multigrain bread, incorporating Canadian cheddar and fresh vegetables.

The Lineup:

🍗 Fresh Fit Rotisserie-Style Chicken: (30g protein) – Rotisserie-style chicken with mayo.

🦃 Fresh Fit Turkey: (21g protein) – Sliced turkey breast with mayo.

🧅 Fresh Fit Sweet Onion Teriyaki: (28g protein) – Glazed chicken strips with Sweet Onion Teriyaki sauce.

🥩 Fresh Fit Steak & Cheese: (26g protein) – Savoury shaved steak with chipotle sauce.

🐟 Fresh Fit Tuna: (24g protein) – Wild-caught tuna blend with mayo.

Chef John Botelho, Culinary Manager at Subway Canada, emphasised the dual focus on nutrition and value:

“We wanted to spotlight the incredible protein on our menu and bring it together with delicious veggies and bold flavours. The Fresh Fit menu is about providing Canadians with convenient, delicious options built for everyday life at an affordable price point.”