The Kroger Co. is leveraging its dual infrastructure as a national grocer and pharmacy operator to establish a comprehensive ecosystem for consumers utilising GLP-1 weight-loss medications. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom The Kroger Co. is leveraging its dual infrastructure as a national grocer and pharmacy operator to establish a comprehensive ecosystem for consumers utilising GLP-1 weight-loss medications. The company has unveiled a "holistic" support program that seamlessly bridges clinical pharmacy services, telehealth, and targeted nutritional merchandising. The strategic move highlights how major food retailers are pivoting to address the structural shift in consumer behaviour driven by appetite-suppressing drugs like Ozempic, Wegovy, and Zepbound. Rather than viewing the resulting decline in caloric intake as a pure loss of grocery volume, Kroger is actively positioning itself as an end-to-end wellness destination to capture specialised, high-margin spending. Clinical Access and Pharmacy Navigation At the core of the initiative is a focus on patient access and adherence. Kroger Health is offering a suite of clinical services designed to capture pharmacy footfall and retain patients navigating the complex GLP-1 landscape. Key Pharmacy & Clinical Services: Financial Navigation: Assisting patients with insurance coverage complexities, manufacturer savings programs, and cash-pay options to lower the often prohibitive out-of-pocket costs of the medications. Telehealth Prescribing: In select states, Kroger is offering in-store or virtual evaluations with licensed providers capable of prescribing GLP-1 medications, effectively creating an in-house patient funnel. Adherence Support: Providing personalised counselling on medication mechanics and side-effect management to ensure long-term patient retention. "In a time when customers are seeking convenient, reliable and affordable support, Kroger delivers," said Colleen Lindholz , President of Kroger Health. "We're committed to expanding access to medication, pharmacy expertise, and practical nutrition guidance that puts food at the centre of well-being." Merchandising Strategy: 'Food as Medicine' The critical differentiator for Kroger is its ability to seamlessly direct pharmacy patients into the grocery aisles. The company is deploying its network of registered dietitians to provide virtual nutrition care, explicitly guiding GLP-1 users toward specific product categories. To mitigate muscle loss and digestive issues commonly associated with the medications, Kroger's dietitians are actively steering consumers toward: Fresh Perimeter: Nutrient-dense fruits, vegetables, and lean proteins. Centre Store & OTC: High-fibre choices, protein powders, fibre supplements, and specific vitamins and minerals to address nutrition gaps. By explicitly linking these grocery categories to the medical journey, Kroger aims to drive basket composition toward premium, functional food and beverage items. Digital Integration: The OptUP® Program To facilitate this guided shopping experience, Kroger is driving adoption of its digital OptUP® program . The platform utilises a proprietary FoodHealth Score to help shoppers easily identify products that align with their specific balanced eating goals, effectively digitising the dietitian's advice and applying it at the point of digital or physical selection. For CPG brands and suppliers, Kroger's integrated approach signals that securing placement in the retailer's "better-for-you" and functional nutrition sets will increasingly be tied to how well those products align with the specific macronutrient needs of the GLP-1 demographic. Retail Kroger Integrates Pharmacy and Grocery to Capture the GLP-1 Consumer Base News February 25, 2026 Health & Nutrition Coalition for Metabolic Health Launches Series of Congressional Briefings on Nutrition New Products Mia Launches High Fibre Protein Shake Business & Finance SUANNUTRA USA Secures North American Rights for TetraSOD Marine Bioactive New Products Oroweat Targets GLP-1 and Wellness Trends With New Protein Bread Line Business & Finance Health & Nutrition Retail Related news

Guittard Chocolate Company has released newly formulated 50% cacao batons designed to improve performance, consistency. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Guittard Chocolate Company has announced the release of newly formulated 50% cacao batons, engineered to meet the technical requirements of modern laminated pastry applications. The update addresses common production challenges by focusing on three performance metrics: reduced melt-out during baking, enhanced flavour expression in high-fat environments, and improved physical consistency. The product features a moulded format intended to ensure uniform sizing and precise placement within dough. According to the manufacturer, the packaging has also been updated to improve handling and reduce breakage during transport and storage, aiming to provide a more consistent product from the point of delivery through to production. "In laminated pastry, you are managing a system where fat, temperature, and structure are all working at once," says Donald Wressell, Senior Director of Culinary Operations at Guittard, who helped guide the development and testing of the reformulated batons. "We focused on creating something that behaves predictably in that environment so bakers can spend more time producing at a high level, without compromising the flavor and texture Guittard is known for." Operational integration The batons are designed to integrate into existing production workflows, supporting both independent artisan bakeries and large-scale wholesale operations. Donald Wressell, Senior Director of Culinary Operations at Guittard, noted that the formulation was developed to behave predictably in the complex temperature and fat-management environments characteristic of laminated doughs. The company emphasises that the reformulation allows bakers to maintain production efficiency without requiring significant changes to established operational procedures. Product specifications and availability Guittard has confirmed that the new 50% cacao batons are: Kosher-certified Tree Nut-free Peanut-free Gluten-free The product is available in 8-300ct packages per case through Guittard’s network of wholesale partners and distributors. The company is showcasing the new range at the Summer Fancy Food Show in New York City this June. Confectionery Guittard Launches Reformulated Chocolate Batons for Laminated Pastry Applications Eddie Sanders June 23, 2026 New Products The Pioneer Woman Launches Chocolate Collection with Sweet Shop USA Manufacturing Nestlé Integrates Wildfarmed Regenerative Wheat into UK KitKat Supply Chain Confectionery AWAKE Chocolate Partners with Hotels to Launch Caffeinated Crispy Bites New Products Ferrero Group and Netflix Partner to Launch Global Wonka Confectionery Range Confectionery Ingredients Related news

Discover Mars Inc verified distributors, partnership requests and latest industry activity. FNBX is the ultimate 360 platform for the food and beverage industry. All Companies Close Confectionery Mars Inc Employees founded Headquarters McLean, Virginia, U.S. Mars Inc is a global manufacturer of confectionery, pet food and other food products with more than $35 billion in annual sales. Headquartered in Virginia and with operations in more than 70 different countries, it operates a diverse portfolio of brands including M&M’s, Snickers, Twix, Milky Way, Dove, Extra, Orbit, Skittles, Uncle Ben’s and Cocoavia. The company is wholly owned by the Mars family and can trace its history back to 1911. About Mars Inc --- Collaboration & Partnerships Mars Inc is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Mars Inc has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity New Products Eggo Introduces High-Protein Zero-Sugar Waffles to National Market June 22, 2026 Sustainability Mars Reports Progress on Renewable Electricity and Value Chain Decarbonisation June 16, 2026 People Mars Snacking Appoints Kemal Cetin as Global Chief Digital and Information Officer June 9, 2026 Confectionery Mars Snacking Announces Love Island USA Gamified Candy May 27, 2026 Listings Add Listing

PLEZi Nutrition, a Public Benefit Company co-founded by former First Lady Michelle Obama, has relaunched "PLEZi Hydration" in collaboration with Stephen and Ayesha Curry. Positioned as an "elite performance" alternative to legacy sports drinks, the product utilises real fruit juice to deliver twice the electrolytes and seven times the potassium of category leaders without the use of added sugars or artificial colours. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom PLEZi Nutrition has announced a comprehensive relaunch of PLEZi Hydration, a next-generation sports drink designed to bridge the gap between high-performance recovery and "clean-label" ingredient integrity. Co-founded by Michelle Obama and supported by a strategic partnership with NBA superstar Stephen Curry and entrepreneur Ayesha Curry, the brand is positioning itself as a disruptive force in a sports drink category that has remained largely unchanged for decades. The relaunch signals a shift in the brand’s identity from a youth-focused nutrition startup to a serious performance player targeting "movers, creators, and athletes" within the Gen Z and Young Millennial demographics. The involvement of Stephen and Ayesha Curry as co-founders and brand ambassadors is a central pillar of the relaunch. Unlike standard endorsement deals, the Currys are actively involved in the product’s formulation, packaging design, and marketing strategy. The partnership provides PLEZi with: Performance Credibility : Stephen Curry’s status as an elite athlete validates the drink’s functional claims for serious training and recovery. Wellness Authority : Ayesha Curry’s background in the culinary and lifestyle sectors supports the "real ingredient" narrative. Cultural Resonance : The Currys' commitment to health and community aligns with PLEZi's mission as a Public Benefit Company (PBC). Nutrient Density vs. Category Leaders PLEZi Hydration is engineered to outperform established legacy brands (such as Gatorade and Powerade) on specific physiological benchmarks. The formulation addresses the growing consumer rejection of the "sugar-heavy" models that defined the first generation of sports drinks. Key nutritional and technical specifications include: Electrolyte Potency : Delivers 2x the electrolytes of leading sports drinks to support rapid rehydration. Potassium Loading : Contains 7x the potassium of category incumbents, a critical mineral for muscle function and heart health. Clean Formulation : Made with real fruit juice and zero added sugars, artificial colours, or "junk" ingredients. Flavour Profile : Designed to deliver "bold flavour" using natural fruit bases, eliminating the chemical aftertaste common in zero-sugar alternatives. Brand Evolution: "Joy Fuels Performance" The relaunch introduces a refreshed visual identity and a philosophical shift in the brand's messaging. Moving away from the "no pain, no gain" or "grind culture" narratives that dominate the category, PLEZi is championing an optimistic, "joy-led" approach to movement. Packaging Refresh : The new design is inspired by the "swish" of a basketball net, symbolising motion, flow, and recovery. Linguistic Roots : The name "PLEZi" is derived from the Haitian Creole word for "joy," reinforcing the brand's optimistic positioning. Category Modernisation : Anup Shah, COO of PLEZi Nutrition, noted that consumers today want "real, recognisable ingredients" alongside performance, a combination that has been a historic compromise in the sector. The global sports drink market is valued at over 25 billion dollars, but it is currently facing a period of intense fragmentation as "challenger" brands like Prime, BodyArmor, and now PLEZi capture market share from legacy incumbents. PLEZi's advantage lies in its status as a Public Benefit Company. By prioritising public health alongside profit, the brand can build deep institutional trust—especially in school environments and community centres, that traditional corporate conglomerates may struggle to replicate. For retailers, PLEZi Hydration represents a "premium-functional" SKU that appeals to the health-conscious shopper who is looking to trade up from commodity sports drinks to a more sophisticated, nutrient-dense option. Roadmap for Growth As PLEZi Hydration rolls out nationwide, the brand is expected to focus on high-visibility experiential activations and digital-first campaigns targeting the "active lifestyle" consumer. By leveraging the combined reach of Michelle Obama and the Curry family, PLEZi is uniquely positioned to scale from a niche health brand to a mainstream performance staple, challenging the "added sugar" standard that has defined the industry for over 50 years. Beverage PLEZi Nutrition Relaunches Hydration Line with Stephen and Ayesha Curry Eddie Sanders April 22, 2026 New Products Cizzle Brands Launches Limited Edition CWENCH Flavour After Top Draft Selection New Products Bodyarmor Enters Carbonated Segment with First Sparkling Sports Drink New Products CCEP Launches Limited Edition Powerade FIFA Playstyles in the UK New Products Red Tree Beverages Launches Fresca Hard to Target Post-Game RTD Market People Business & Finance Beverage Marketing Related news

Kylie Jenner’s Sprinter brand has announced its first major category extension with the launch of "k2o by Sprinter," a functional hydration line featuring "Advanced Skin Hydration Mix" drink sticks formulated with Verisol® Bioactive Collagen, hyaluronic acid, and electrolytes to capture the high-growth intersection of wellness and beauty. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Sprinter, the vodka soda brand founded by entrepreneur Kylie Jenner, has officially entered the functional wellness and beauty-from-within category with the launch of "k2o by Sprinter." The new product line, debuting with "Advanced Skin Hydration Mix" on-the-go drink sticks, represents a strategic pivot for the brand as it seeks to institutionalise Jenner’s beauty expertise within the multi-billion dollar functional hydration market. The expansion is supported by Night—the venture studio behind high-velocity creator brands like MrBeast’s Feastables—and K5 Global, signalling a move to transition Sprinter from a single-product alcoholic beverage into a comprehensive lifestyle and wellness platform. Technical Formulation: Beauty-Led Hydration The centrepiece of the k2o launch is a technical formulation developed alongside leading R&D experts. Unlike standard electrolyte powders focused solely on fluid recovery, the k2o "Advanced Skin Hydration Mix" utilises a "triple-threat" ingredient profile designed for systemic beauty benefits: Verisol® Bioactive Collagen Peptides: The primary functional anchor, clinically shown to improve skin elasticity and reduce eye wrinkles in as little as four weeks, with increased skin hydration occurring by week eight. Hyaluronic Acid: Included to support moisture retention and skin suppleness from the inside out. Electrolyte Blend: Formulated to address the fundamental requirement of cellular hydration, making the product a functional "all-day" essential. The product is available in three anchor flavours—Strawberry Lychee, Peach, and Watermelon Lime—as well as a Variety Pack, targeting the "flavour-first" preferences of the Gen Z and Millennial demographics. Leadership and Brand Architecture Jay Hunter has been appointed Chief Executive Officer of Sprinter to oversee this category expansion. Hunter brings a data-driven approach to the brand, with a focus on omnichannel marketing and consumer insights within the CPG and wellness sectors. Hunter characterised k2o as the beginning of a "new era of beauty-led hydration," noting that modern consumers are seeking solutions that are both functional and emotionally resonant. For B2B stakeholders, the appointment of a dedicated CEO and the creation of the k2o sub-brand suggest a long-term commitment to category diversification beyond the initial vodka soda offering. Venture Studio Integration: The "Night" and "K5" Model The k2o launch utilises a sophisticated "Venture Studio" model that has become a benchmark for creator-led success. The partnership with Night (the firm behind Feastables and Tone) provides k2o with: Operational Scale: Access to an infrastructure that has successfully launched 15 talent-led companies. Capital Support: Backing from House Capital and K5 Global, the firm that facilitated the growth of 818 Tequila and Khloud Foods. Michael Kives, co-founder and managing partner of K5 Global, noted that Jenner continues to "set the pace as a modern entrepreneur," positioning k2o as a clear fit for consumers who care about the intersection of hydration, function, and aesthetic outcomes. Ritualising the "Everyday Essential" For the broader functional beverage industry, the k2o launch highlights the trend of "ritualisation." By positioning a hydration stick as part of a "reset" or "glow-up" routine, k2o is attempting to move the product out of the "emergency hydration" aisle and into the "daily beauty ritual" category. Strategic benefits of this move include: Lowering the Barrier to Entry: Offering a powder format allows for easier shipping and lower price points than RTD bottles. Expanding Day-Parts: While Sprinter Vodka Soda is an evening consumption product, k2o allows the brand to own the morning "reset" and afternoon "hydration" windows. Cross-Pollination: Leveraging Jenner's 400M+ social followers to drive traffic between her beauty, spirits, and wellness properties. As the company enters the second quarter of 2026, the success of k2o will be a bellwether for the scalability of "beauty-led" functional beverages. Industry observers expect a rapid rollout into speciality beauty retailers (such as Sephora or Ulta) and premium grocery chains, where the "Advanced Skin Hydration" claim provides a distinct competitive edge over traditional electrolyte competitors. By merging clinical-grade collagen with the cultural currency of the Sprinter brand, Kylie Jenner is securing her position as a primary shaper of the modern wellness landscape. New Products Kylie Jenner’s Sprinter Expands into Functional Wellness with k2o Launch Eddie Sanders April 8, 2026 People The Fresh Market Partners with Carla Hall to Launch Charitable Meal Kits New Products Alani Nu Partners with Becky G to Launch Purple Cotton Candy Energy Drink New Products Garden of Life Launches Clear Whey Protein Range with Dylan Efron Sustainability Sea Tales Partners with Jamie Oliver to Drive Sustainable Seafood Demand People New Products Health & Nutrition Beverage Ingredients Related news

Ben & Jerry's introduces Honey Graham Latte, a coffee-caramel hybrid flavour available through an omnichannel rollout across nationwide Scoop Shops and retail grocery stores. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Ben & Jerry's has announced the debut of its latest flavour, Honey Graham Latte, marking a strategic expansion of its coffee-inspired offerings. The new product combines coffee-caramel ice cream with honey graham cracker and cinnamon swirls, targeting consumer demand for nostalgic, comfort-oriented flavour profiles in the premium frozen dessert category. The launch follows a phased distribution model, appearing first in the brand’s proprietary Scoop Shops before moving into the wider retail grocery market as a limited-batch offering. The development of Honey Graham Latte reflects a broader industry trend toward "comfort" flavours and the premiumization of coffee-based treats. By integrating honey graham crackers and cinnamon—two ingredients with high consumer affinity—into a latte-inspired base, the brand aims to capture the interest of coffee enthusiasts seeking a functional and indulgent dessert hybrid. The flavour profile is designed to bridge the gap between seasonal coffee trends and year-round frozen treats. The inclusion of crunchy swirls and textured inclusions is a hallmark of the brand's product development strategy, intended to differentiate the product in a competitive premium ice cream aisle. Distribution and retail The rollout of Honey Graham Latte utilises Ben & Jerry's multi-channel reach to drive consumer engagement. The flavour is currently available at Scoop Shops nationwide, where it is also being featured in specialised menu items such as the Waffle Brittle Sundae and a Honey Graham Latte Shake. Starting in April, the product will transition to select grocery stores as a "Limited Batch" pint. This limited-time offering strategy is frequently used by major manufacturers to drive urgency among shoppers and test market reception before considering a permanent addition to the core portfolio. The pints carry a manufacturer’s suggested retail price (MSRP) ranging from $4.99 to $6.49. The brand's innovation team focused on the intersection of comfort and modern coffee culture during the formulation process. José Ureña, a Flavour Guru at Ben & Jerry's, highlighted the intent behind the new release. "Latte lovers have to taste Ben & Jerry's new Honey Graham Latte flavour," said Ureña. "The sweetened caramel coffee is a comfort on many levels that our fans deserve. Plus, knowing how much our fans love new flavours and graham crackers and cinnamon, this one must be at the top of your list to try today." Expanding the scoop shop experience In addition to the pint format, the launch is being used to drive traffic to physical retail locations through exclusive menu applications. These include a shake blended with cold brew and a sundae featuring a new waffle cone brittle. These high-margin menu items allow the brand to maximise the value of the new flavour launch while providing a more interactive experience than traditional retail purchases. As the brand moves into the spring and summer seasons, these seasonal innovations serve as key drivers for both the franchise network and the broader retail business. New Products Ben and Jerry's launches limited-edition Honey Graham Latte flavour News March 23, 2026 Food Tropical Smoothie Cafe Hot-Dog-Shaped Smoothie Popsicles Facilities The Magnum Ice Cream Company Invests €10M in Hungarian Production Facility New Products Halo Top Canada Launches Limited Edition Seasonal Ice Cream Flavours New Products Asda Expands Premium Dairy Range with Wimbledon-Inspired Ice Cream Flavours & Colours New Products Food Related news

Tropic Biosciences has received regulatory approval for its non-browning banana in Japan and Brazil, targeting food waste reduction and supply chain efficiency across 70% of global production regions. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Agricultural biotech firm Tropic Biosciences has secured critical regulatory approvals for its non-browning banana variety in both Japan and Brazil. The move represents a significant milestone for the global fresh produce and foodservice sectors, offering a biotechnological solution to the persistent issue of rapid oxidation and browning in harvested fruit. Backed by London-listed investor Agronomics, the innovation is designed to reshape banana supply chains by extending usability and unlocking new commercial formats for sliced and prepared fruit. Market Expansion and Global Production Footprint The dual approval in Japan and Brazil brings the regulatory footprint of Tropic Biosciences to 11 countries, including the United States, Canada, and the Philippines. Collectively, these regions account for more than 70% of global banana production and over 30% of total consumption. Brazil’s approval is particularly significant for the industry, as the nation produces approximately 10% of the world's bananas. Domestic cultivation rights in Brazil allow for deep supply chain integration, while approval in Japan signals high regulatory confidence in a market known for stringent food safety and quality standards. Supply Chain Efficiency and Food Waste Mitigation Bananas are notoriously perishable, particularly once peeled or sliced, leading to high levels of waste across the value chain. The Tropic Biosciences variety maintains its colour and texture long after being processed, directly addressing losses at the retail and consumer levels. The company estimates that its broader portfolio, which includes extended shelf-life varieties, can achieve the following operational efficiencies: Transportation Waste: Potential reduction of up to 50% due to improved durability during transit. Logistics Flexibility: Ability to utilise longer export routes that were previously inaccessible for traditional varieties. Commercial Formats: Expansion of the "ready-to-eat" segment through pre-sliced banana products that remain visually appealing to consumers. Innovation Cycle and Future Biotech Roadmap This milestone follows a significant period of growth for Tropic Biosciences, including a $105 million Series C funding round. The non-browning variety represents the first major commercial introduction of a new banana type in more than 75 years, highlighting a long-standing stagnation in conventional breeding for the category. Looking toward the next phase of development, the company is focusing on safeguarding the global industry, which is currently valued at approximately $25 billion. Tropic Biosciences plans to launch a Panama Disease-resistant banana by 2027. This upcoming innovation aims to provide a biological defence against the soil-borne fungus that currently threatens the viability of the dominant Cavendish variety worldwide. Fresh Produce Tropic Biosciences Secures Approval for Non-Browning Banana in Japan and Brazil Eddie Sanders April 27, 2026 New Products Asda Targets US Flavour Trends with Launch of Ranch Style Mayonnaise Business & Finance Suntory Beverage and Food GBI Invests £14.5M in UK Blackcurrant Facility New Products Daily Harvest Launches Limited Edition Host Nation Smoothie Range New Products NatureSweet Scales Tomato Portfolio with Golden Cherubs Launch Fresh Produce Safety & Quality Business & Finance Food Related news

Novus Foods has launched Winky Protein Pudding, a clean-label functional dessert targeting GLP-1 demographics with ten grams of protein per serving. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Novus Foods, an established leader in the refrigerated desserts sector with more than thirty years of specialised manufacturing experience, has announced the national rollout of Winky Protein Pudding . The strategic launch represents a calculated effort by the organisation to disrupt the chilled functional dairy aisle, introducing a dessert-first option engineered to satisfy sweet cravings while delivering a competitive, high-density nutritional profile. The rollout arrives as retail and grocery channels face growing pressure to stock products that reconcile clean-label transparency with functional utility, particularly as shifting consumer demographics redefine the ambient and refrigerated snacking landscapes. In a mature chilled food market, many functional products have historically prioritised health benefits while leaving taste and texture as secondary considerations. Winky is designed to reverse this development process by establishing a premium dessert profile as its operational baseline, allowing the intrinsic nutritional values to speak for themselves. By leveraging its extensive production heritage, Novus Foods has engineered a product that delivers the familiar, indulgent mouthfeel of traditional home-style pudding. Matt Paolucci, Vice President of Commercial Strategy at Novus Foods, noted that for several years, the refrigerated dessert aisle has ignored nutrition while performance-oriented protein brands have overlooked taste. Paolucci stated that consumers rejected this compromise a long time ago, suggesting that the category is finally catching up. He characterised Winky as a direct permission to indulge, providing the precise nutrients that modern shoppers are already actively seeking. Formulation and Dairy Replicating the velvety, rich texture of a standard dairy pudding without relying on high sugar loads or synthetic additives represents a significant food-science milestone. Winky addresses these technical challenges through a clean-label ingredient matrix: Whole Milk Base: Crafted with real whole milk to ensure a smooth, high-viscosity body and natural dairy richness. Protein Fortification: Each 3.5-ounce serving cup delivers ten grams of complete protein, supporting muscle maintenance and prolonged satiety. Sugar and Calorie Mitigation: Formulated with zero added sugar and containing only eighty to ninety calories per cup, satisfying diet-conscious consumers. Zero Artificial Sweeteners: Free from synthetic sweeteners and artificial dyes, meeting the strict ingredient verification standards of premium mass-market and natural retailers. This balanced nutritional profile allows the brand to transition the pudding from a passive, occasional sweet treat into a functional, highly versatile daily snack that fits seamlessly into active-wellness routines. GLP-1 Snacking Market The nationwide introduction of Winky is strategically timed to intersect with the rapid rise of GLP-1 weight-loss medications, which are fundamentally transforming retail purchasing behaviour across North America. As more consumers adopt these treatments, their dietary focus is shifting toward maximising nutrient density per calorie. These consumers require high-protein, low-sugar options to support lean muscle preservation and digestive stability, but they maintain a strong desire for food that delivers genuine taste satisfaction. Market data compiled by Numerator highlights the immense commercial potential of this segment: Sales Acceleration: Dessert snack sales among GLP-1 households surged by 27 per cent over the past year. Market Comparison: Non-GLP-1 household dessert sales grew by a marginal 1.8 per cent over the same period. Value Density: GLP-1 shoppers are demonstrating a willingness to spend more per unit on high-quality, portion-controlled foods that support their health objectives. By offering a portioned, nutrient-dense snack that is easily digestible, Winky is perfectly positioned to serve as a primary dietary resource for this highly valuable, emerging consumer demographic. Retail and Distribution To support the national physical rollout and ensure immediate category visibility, Novus Foods is implementing a phased distribution model. The product line began its nationwide expansion in April 2026, securing immediate placement in major regional grocery networks: Kroger: Providing extensive mass-market coverage across central and eastern regions. H-E-B: Securing deep regional penetration in the high-growth Texas market. Following this initial phase, the brand plans to scale its retail footprint later this year with additional rollouts at Target , Meijer , Wakefern , and Walmart . Priced at an accessible suggested retail price of 5.49 dollars, the product is positioned to drive high-frequency trial and repeat purchases, helping retail partners capture incremental basket value in the chilled dairy vault. 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Somerset-based family-owned cider maker Thatchers has expanded its exclusive Cider Barn range with three new small-batch ciders: Thatchers Redwood, Thatchers Grenadier, and Thatchers Tremletts. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Somerset-based family-owned cider maker Thatchers has expanded its exclusive Cider Barn range with three new small-batch ciders: Thatchers Redwood, Thatchers Grenadier, and Thatchers Tremletts . The Cider Barn collection celebrates Thatchers’ tradition of experimental cider-making, crafted using apples from this year’s harvest. Each cider showcases distinct qualities, from single-variety expressions to innovative blends. Martin Thatcher, fourth-generation cider maker, said: "The Cider Barn range holds a special place in our hearts. We’ve been making cider at Myrtle Farm for over 121 years, and innovation remains as important now as it was back in 1904. These small-batch ciders represent the passion of our expert cider makers." New Cider Variants Thatchers Redwood (6% ABV): A blend of bittersweet and culinary apples, including Katy, Harry Masters, Dabinett, and Yarlington Mill. Matured in 175-year-old oak vats and infused with oak chips, it delivers a golden cider with subtle vanilla aromas. Thatchers Grenadier (7.4% ABV): A single-variety cider using freshly pressed Grenadier apples, creating a sparkling, wine-like cider with floral and fruity notes. Thatchers Tremletts (6% ABV): Crafted from Tremletts apples, a bittersweet variety traditionally used in Thatchers Gold and Rascal blends, offering depth and character. Richard Johnson, head cider maker, commented: "Each cider tells a story about the apple varieties, the orchards they come from and the craftsmanship behind every bottle. Working with single-variety apples grown here on Myrtle Farm has been a joy, and our 175-year-old oak vats add unique depth and flavour." The new Cider Barn range is available in 500ml bottles exclusively from the Thatchers Cider Shop at Myrtle Farm , online, and at the Railway Inn in Sandford , priced from £2.60 . Alcohol Thatchers unveils three new variants in its exclusive Cider Barn Range News November 29, 2025 New Products Junior’s and Other Half Brewing Partner for New York Dessert Beer Range New Products Little Moons Expands Refreshos Portfolio with Lemon & Elderflower New Products Aviation American Gin Launches First Flavour Innovation: Cranberry & Blood Orange New Products Dan-O’s Seasoning Enters Dry Mix Category with 'Clean Label' Dip Line New Products Beverage Alcohol Related news

The new lineup spans extra virgin oils, lentils, heirloom beans, and ancient grains, marking a strategic broadening of the company's global supply chain. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom SIMPLi , the regenerative organic pantry staples brand, has announced its most significant product expansion to date with the launch of 10 new Regenerative Organic Certified® (ROC) products . The new lineup spans extra virgin oils, lentils, heirloom beans, and ancient grains, marking a strategic broadening of the company's global supply chain. For the first time, SIMPLi is introducing ingredients sourced from the United States, Mexico, Canada, Italy, Kenya, and Ethiopia , moving beyond its initial South American strongholds. This diversification aims to build supply chain resilience while meeting the growing consumer demand for certified regenerative products in the centre-store aisle. Supply Chain Innovation: Domestic and Global Sourcing A key highlight of the expansion is SIMPLi’s entry into North American sourcing. The launch includes Pinto Beans grown in Idaho’s regenerative open fields—the brand's first U.S.-sourced product—and a range of lentils sourced regeneratively from Saskatchewan, Canada . Sarela Herrada , co-founder & co-CEO of SIMPLi, commented on the strategy: "This launch reflects how we think about growth at SIMPLi. Innovation isn't just about new products. It's about building a more resilient food system and making nutrient-dense Regenerative Organic Certified® pantry staples more accessible." Product Breakdown by Category The expansion introduces high-velocity pantry staples designed to disrupt commodity categories with premium, traceable alternatives. Regenerative Organic Certified® Oils: Extra Virgin Avocado Oil: Sourced from Oromia, Ethiopia. Billed as the first ROC avocado oil launched nationwide in the U.S. Pure Avocado Oil: Designed for high-heat cooking. Launching with a 90-day exclusive at Whole Foods Market . Greek & Spanish Extra Virgin Olive Oils: Single-origin oils sourced from Greece (Koroneiki olives) and Spain (Andalucía), respectively. Legumes & Grains: Lentils (Black, Green, Red): Sourced from Canada, bringing ROC standards to a staple plant-based protein category. Pinto Beans: Sourced from Idaho, U.S. Fava Beans: Sourced from the highlands of Apurímac, Peru. Farro: Sourced from Tuscany, Italy, highlighting regenerative practices in traditional European grain production. Quality Assurance and Standards All new SKUs are Regenerative Organic Certified® , a rigorous standard that prioritises soil health, animal welfare, and farmer livelihoods. Additionally, SIMPLi emphasises a stringent testing protocol: products are verified by ISO 17025-accredited third-party labs to be free from over 200 pesticides, herbicides, glyphosate, and heavy metals. Retail Availability The new collection is available immediately at Whole Foods Market stores nationwide, as well as select independent retailers and online. The exclusivity period for the Pure Avocado Oil at Whole Foods signals a continued strong partnership with the natural grocer as a launchpad for regenerative innovation. New Products SIMPLi Launches 10 New Regenerative Organic Certified Products; Enters North American Sourcing News February 9, 2026 New Products Honestly I Am Expands Protein Bar Range with Two New Flavours Business & Finance Vitamin Well Group Acquires EMPWR Nutrition Group Snacking KIND Snacks Hits 50% Milestone for Regenerative Almond Sourcing New Products PB2 Foods Expands Portfolio with Portable PB2Go Cups Launch Sustainability New Products Ingredients Food Related news

The Marzetti Company has introduced a first-to-category Protein Ranch range featuring 3-4 grams of milk protein per serving and reduced calories to meet rising consumer demand for functional nutrition. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Food Marzetti Company The Newsroom The Marzetti Company has announced the launch of Marzetti Protein Ranch, a product line designed to bring functional benefits to the high-volume ranch dressing and dip category. The new range delivers 3-4 grams of high-quality milk protein per serving while maintaining a lower calorie count compared to the brand's standard ranch offerings. The move marks a strategic effort by Marzetti to capitalise on the "protein-forward" snacking trend, which has historically been dominated by bars and dairy products but is now expanding into the condiment and dressing segments. Addressing Consumer Protein Priorities The development of the Protein Ranch line follows internal research indicating that protein has become a top nutritional priority for shoppers. According to Tanya Berman, President of The Marzetti Company’s Retail business, the majority of consumers now pay closer attention to protein intake than any other nutritional element. By integrating protein into a familiar staple like ranch dressing, the company aims to provide functional benefits without requiring consumers to change their existing eating habits. This "stealth health" approach allows the brand to maintain its core flavour profile while appealing to health-conscious demographics. Product Portfolio and Retail Distribution The new line is comprised of three distinct formats to cover multiple usage occasions, from home cooking to on-the-go snacking: Protein Ranch Dressing: A 13 oz. bottle designed for salads and as a general condiment. Protein Ranch Veggie Dip: A 12 oz. tub targeting the produce and dipping segment. Protein Ranch Veggie Dip Snack Packs: Portion-controlled packs intended for the convenience and lunchbox markets. The full range is scheduled for nationwide rollout at major grocery stores beginning this Spring. Market Positioning and Heritage As a brand with a 130-year history, Marzetti is leveraging its established market position to lead innovation in a mature category. This launch is positioned as a "first-to-category" innovation, as most traditional dressings focus on fat or sugar reduction rather than protein fortification. The introduction of the snack pack format suggests a specific focus on the "convenience" sector of the grocery store, where pre-cut vegetables and protein-rich snacks continue to show strong performance. Strategic Outlook For retail partners and B2B stakeholders, the launch of Marzetti Protein Ranch represents a higher-value entry in the condiment aisle. By offering a product that serves both as a flavour enhancer and a nutritional supplement, Marzetti is positioning itself to capture "permissible indulgence" spend, where consumers are willing to pay a premium for added functional benefits in traditional food formats. New Products Marzetti Launches Protein Ranch Dressing and Dip Eddie Sanders March 25, 2026 New Products Asda Targets US Flavour Trends with Launch of Ranch Style Mayonnaise New Products Chosen Foods Launches Avocado Oil Chilli Dipping Sauce to Expand Condiment Platform New Products Briannas Launches Avocado Oil Salad Dressing Range New Products Tabañero Expands into Barbecue Category with Seven Clean Label Sauces Sauces New Products Food Related news

The innovation pipeline highlights a strategic shift from general health positioning toward highly targeted functional benefits, encompassing everything from cognitive support and mood enhancement to specialised gut health. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Soft drinks Suja Life The Newsroom Suja Life , the parent company of a growing portfolio of functional beverage brands, has announced a massive product showcase for the upcoming Natural Products Expo West. The company is leveraging the industry's largest trade show to debut and preview a wave of new SKUs across its Suja Organic , Vive Organic , and Slice brands, signalling an aggressive push to capture diverse "wellness occasions" throughout the consumer's day. The innovation pipeline highlights a strategic shift from general health positioning toward highly targeted functional benefits, encompassing everything from cognitive support and mood enhancement to specialised gut health. Suja Organic: Advancing the Shot and Cold-Pressed Categories For its flagship brand, Suja Organic, the company is expanding beyond its traditional cold-pressed juice base into daily supplement replacement. Key Suja Organic Innovations: Multivitamin Wellness Shots: The brand is launching three new functional shots fortified with essential Vitamins A, C, and E, B vitamins, and targeted additions like Fiber, Magnesium, and Biotin. This positions the shot format as a direct competitor to traditional pill or gummy multivitamins. Goldenberry Digestion Wellness Shot (Preview): Highlighting "Goldenberry" as an emerging flavour trend, this shot features a light, tart profile packed with Vitamin C, 3g of prebiotic fibre, and an impressive 2 billion CFUs across three unique probiotic strains. Watermelon Love Cold-Pressed Juice: A low-calorie (25 cals), zero-added-sugar beverage offering 1 billion CFUs of probiotics, expanding the brand's functional juice offerings. Format Expansion: The brand is also showcasing its new multi-serve format for its popular green juice line, alongside sampling its sweeter, entry-level Sunrise Greens . Vive Organic: Targeting Cognitive and Emotional Wellness Under its Vive Organic banner, the company is tapping into the high-growth nootropic and adaptogen categories, moving beyond physical energy into mental performance. Energy + Focus & Energy Extra Strength: These new shots utilise natural caffeine from green tea, B-vitamins, and targeted functional mushrooms to provide sustained energy without artificial ingredients or added sugars. Mood Boost & Mind Boost (Preview): A forthcoming platform engineered for "peak mental performance and emotional uplift," directly addressing the consumer demand for beverages that support mental wellbeing and headspace. Slice Soda: Driving the 'Healthy Soda' Evolution Following its highly publicised relaunch in early 2025, Slice is executing a "flavour innovation fast-track." The brand is sampling several new varieties at the show, including Shirley Temple, Apple, Pacific Pop, Orange, and Root Beer . Crucially for retail buyers evaluating the crowded functional soda set, Slice differentiates its formulation on two fronts: The 'Tri-Biotic' Blend: All flavours feature a comprehensive gut-health matrix containing prebiotics, probiotics, and postbiotics. Textural Superiority: The company claims Slice maintains the highest carbonation level in the healthy soda category , addressing a common consumer complaint regarding the "flat" mouthfeel of competing functional sodas. Redefining Wellness Nicole Portwood , Chief Marketing Officer at Suja Life, framed the multi-brand rollout as a response to evolving consumer lifestyles. "At Suja Life, we've seen firsthand how consumers are redefining what wellness means in their everyday lives," Portwood stated. "From the rise of healthy sodas to targeted wellness shots, people are craving products that help them feel their best in every moment. Each of our brands stands out in its respective category by leading with innovation and unparalleled quality... to meet the growing demand for beverages that deliver on both taste and purpose." New Products Suja Life Unveils Expansive Innovation Pipeline Across Suja Organic, Vive, and Slice News February 25, 2026 New Products Honestly I Am Expands Protein Bar Range with Two New Flavours Business & Finance Vitamin Well Group Acquires EMPWR Nutrition Group Snacking KIND Snacks Hits 50% Milestone for Regenerative Almond Sourcing New Products PB2 Foods Expands Portfolio with Portable PB2Go Cups Launch New Products Health & Nutrition Beverage Soft drinks Related news