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SIMPLi, the regenerative organic pantry staples brand, has announced its most significant product expansion to date with the launch of 10 new Regenerative Organic Certified® (ROC) products. The new lineup spans extra virgin oils, lentils, heirloom beans, and ancient grains, marking a strategic broadening of the company's global supply chain.

For the first time, SIMPLi is introducing ingredients sourced from the United States, Mexico, Canada, Italy, Kenya, and Ethiopia, moving beyond its initial South American strongholds. This diversification aims to build supply chain resilience while meeting the growing consumer demand for certified regenerative products in the centre-store aisle.

Supply Chain Innovation: Domestic and Global Sourcing

A key highlight of the expansion is SIMPLi’s entry into North American sourcing. The launch includes Pinto Beans grown in Idaho’s regenerative open fields—the brand's first U.S.-sourced product—and a range of lentils sourced regeneratively from Saskatchewan, Canada.

Sarela Herrada, co-founder & co-CEO of SIMPLi, commented on the strategy: "This launch reflects how we think about growth at SIMPLi. Innovation isn't just about new products. It's about building a more resilient food system and making nutrient-dense Regenerative Organic Certified® pantry staples more accessible."

Product Breakdown by Category

The expansion introduces high-velocity pantry staples designed to disrupt commodity categories with premium, traceable alternatives.

Regenerative Organic Certified® Oils:

• Extra Virgin Avocado Oil: Sourced from Oromia, Ethiopia. Billed as the first ROC avocado oil launched nationwide in the U.S.

• Pure Avocado Oil: Designed for high-heat cooking. Launching with a 90-day exclusive at Whole Foods Market.

• Greek & Spanish Extra Virgin Olive Oils: Single-origin oils sourced from Greece (Koroneiki olives) and Spain (Andalucía), respectively.

Legumes & Grains:

• Lentils (Black, Green, Red): Sourced from Canada, bringing ROC standards to a staple plant-based protein category.

• Pinto Beans: Sourced from Idaho, U.S.

• Fava Beans: Sourced from the highlands of Apurímac, Peru.

• Farro: Sourced from Tuscany, Italy, highlighting regenerative practices in traditional European grain production.

Quality Assurance and Standards

All new SKUs are Regenerative Organic Certified®, a rigorous standard that prioritises soil health, animal welfare, and farmer livelihoods. Additionally, SIMPLi emphasises a stringent testing protocol: products are verified by ISO 17025-accredited third-party labs to be free from over 200 pesticides, herbicides, glyphosate, and heavy metals.

Retail Availability

The new collection is available immediately at Whole Foods Market stores nationwide, as well as select independent retailers and online. The exclusivity period for the Pure Avocado Oil at Whole Foods signals a continued strong partnership with the natural grocer as a launchpad for regenerative innovation.