Quest Nutrition is expanding its high-protein snack offerings with the introduction of two new product lines: Quest Stacks Bars and Quest Crispy Protein Chips. To support the retail rollout, the brand has secured a partnership with professional basketball player Sophie Cunningham to host a new social-first marketing campaign titled "The Grand Try," which will feature athletes from USA Rugby.

The launch represents a continued effort by Quest to capture market share in the functional snacking category by balancing athlete-quality nutritional profiles with traditional snack formats.

Expanding the Functional Snacking Footprint

The dual product launch introduces new textures and flavour profiles to the Quest portfolio, targeting consumers seeking high-protein alternatives to conventional convenience foods.

The Quest Stacks Bars are engineered as a multi-texture protein bar featuring five distinct layers. Formulated to meet strict macronutrient parameters, each bar contains 20 grams of protein, three grams or fewer of net carbs, and one gram of sugar. The line introduces flavours previously unavailable in the Quest lineup, including Salted Caramel, Brownie a la Mode, and Cinnamon Brown Sugar. The Stacks Bars will debut on Amazon beginning March 18, with nationwide retail distribution planned for April.

Simultaneously, the brand is rolling out Quest Crispy Protein Chips, designed to mimic the texture and crunch of traditional potato chips. The chips offer 11 to 12 grams of protein and three to five grams of net carbs per serving. The initial flavour lineup includes Sour Cream & Onion, BBQ, and Sea Salt. Early availability begins at select Walmart locations on March 2, scaling to nationwide distribution by April 15.

Maintaining Macronutrient Standards

According to Mike Clawson, Chief Commercial Officer and General Manager of Quest Nutrition, the new product lines align with the company's core formulation philosophy.

Clawson stated that the brand's primary objective is to help consumers reach their nutritional goals through accessible formats. He emphasised that the development of the Stacks Bars and Crispy Chips focused on delivering the nutritional profiles expected by the brand's core demographic without compromising on the sensory experience of snacking.

Strategic Marketing and Brand Activation

To drive consumer awareness for the new product lines, Quest is leveraging its status as the official protein snack partner of the USA Rugby national teams. The brand has developed "The Grand Try," an elimination competition series designed for social media platforms.

Hosted by Sophie Cunningham, the series features men's and women's USA Rugby athletes competing in high-energy, social-media-inspired challenges. The campaign utilises a social-first format to engage younger, active demographics by blending sports entertainment with product integration.

Cunningham noted that the partnership aligns with her personal consumption habits and professional athletic background, highlighting the brand's ability to formulate products that support high-performance training regimens.