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President Donald J. Trump has officially signed the Whole Milk for Healthy Kids Act into law, marking a significant regulatory shift in the United States' school nutrition landscape. The legislation mandates the restoration of whole milk options in school meal programs, overturning previous restrictions that limited offerings to low-fat or fat-free varieties.


The signing ceremony, held in the Oval Office, was attended by key administration officials including U.S. Secretary of Agriculture Brooke L. Rollins, U.S. Health and Human Services Secretary Robert F. Kennedy Jr., and USDA National Nutrition Advisor Dr. Ben Carson, alongside a coalition of dairy farmers and bipartisan members of Congress.



Alignment with 2025–2030 Dietary Guidelines

The legislative move aligns immediately with the updated Dietary Guidelines for Americans, 2025–2030, released last week. These new guidelines have formally reintroduced full-fat dairy as a component of a healthy dietary pattern, reversing years of nutritional advice that prioritised low-fat alternatives.


Secretary Brooke Rollins commented on the policy shift: "Thanks to President Trump’s leadership, whole milk is back – and it’s the right move for kids, for parents, and for America’s dairy farmers. This bipartisan solution to school meals alongside the newly released Dietary Guidelines for Americans reinforces what families already know: nutrient dense foods like whole milk are an important part of a healthy diet."



Support for the Dairy Economy

Beyond nutrition, the Act is positioned as a bolster for the domestic agriculture sector. The administration highlighted recent economic data indicating improved affordability in the dairy aisle, noting that between January and December of last year, butter prices fell by 3.4% and cheese by approximately 2%.


The event underscored the administration's broader strategy to rebuild the farm economy through fair trade, reduced operational costs, and reliable financing.



Implementation and Rulemaking

The USDA has confirmed that implementation of the new law begins immediately.


  • Guidance Issued: Program implementation guidance has already been distributed to school nutrition officials.

  • Rulemaking: A proposed rulemaking process will commence shortly to ensure schools can integrate whole milk into menus as quickly as possible.

  • Program Rewrites: The USDA will undergo a comprehensive rewrite of Child Nutrition Programs to ensure total alignment with the 2025-2030 Dietary Guidelines.


To celebrate the legislative milestone, the USDA released a promotional video declaring that "the milk moustache is officially back," signalling a cultural push to re-engage students with dairy consumption.

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President Trump Signs 'Whole Milk for Healthy Kids Act' to Restore Full-Fat Dairy in US Schools

President Trump Signs 'Whole Milk for Healthy Kids Act' to Restore Full-Fat Dairy in US Schools
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January 15, 2026
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