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Shaken Udder, a prominent player in the premium milkshake category, has announced its official entry into the functional dairy sector with the launch of the Shaken Udder Fibre range. Debuting exclusively in Tesco stores today, 13 May 2026, the two-SKU lineup represents a strategic move to capitalise on the "functional convergence" trend, where traditional indulgence is upgraded with clinical-adjacent nutritional benefits.

The rollout is engineered to address a significant public health gap in the United Kingdom, where internal company data suggests that 96% of adults fail to meet recommended daily fibre intake levels.

A primary technical differentiator for this range is the high density of fibre maintained within a 330ml ready-to-drink (RTD) format. Achieving a "thick and creamy" texture while integrating high-volume fibre typically poses mouthfeel challenges, but Shaken Udder has utilised a formulation that protects its signature sensory profile.

SKU Nutritional Breakdown

• Mint Choc: Formulated with real mint extract, this variant delivers 8.9g of fibre per serving, providing approximately 30% of the recommended daily intake for adults.

• Banana: Utilising real fruit, this SKU provides 7.6g of fibre per bottle, accounting for roughly 25% of adult daily requirements.

In addition to fibre, the range is fortified to deliver nearly 50% of the recommended daily calcium intake. To meet the "ultra-clean" label demands of modern wellness shoppers, the products are free from artificial additives, relying instead on natural extracts for flavour and colour.

The introduction of the Fibre range follows Shaken Udder's 2025 acquisition by the Spanish food conglomerate Idilia Foods. The launch is a core component of Idilia’s broader strategy to expand its footprint in the UK beverage market by pivoting legacy brands toward higher-margin functional segments.

By merging gut-health support with the established "premium treat" reputation of the Shaken Udder brand, the organisation is de-risking its entry into the medical-nutrition adjacent market. This allows the brand to compete simultaneously in the chilled refreshment aisle and the functional wellness set.