The latest food and beverage industry news and trend analysis

Cranberry specialist expands seasonal portfolio with limited-edition drink and permanent sauce addition targeting holiday market opportunities

Goodrays, one of the UK's fastest-growing CBD brands, is making waves in the functional beverage sector with the launch of its first non-CBD drink, Re:Focus. The latest product combines nootropic and recovery ingredients, positioning itself as a unique offering in the burgeoning functional wellness market.

This limited-edition energy drink, featuring a bold Sour Blue Razzilla flavour, will debut on November 3, coinciding with Godzilla Day, marking a strategic move to capture the attention of both energy drink aficionados and fans of the legendary film franchise.

The Coca-Cola Company has appointed Max Levchin, renowned tech entrepreneur and co-founder of PayPal, to its board of directors, signaling a strategic move to deepen its technological expertise amid accelerating digital transformation across the global beverage sector.

PepsiCo, via UK bottling partner Carlsberg Britvic, has unveiled a limited-edition Pepsi Max Gingerbread flavour, expanding its Zero Sugar portfolio in time for the festive trading period. The seasonal SKU is available now exclusively through Tesco stores nationwide.

PepsiCo has appointed Steve Schmitt as its next executive vice president and chief financial officer, effective November 10, 2025, marking a key leadership transition for the global beverage and snacks leader.

Pepsi is kicking off the 2025 NFL season with a major new campaign, “Tailgate Crashers,” starring NFL superstars Josh Allen and Justin Jefferson as they trade their jerseys for bold blue Pepsi jumpsuits to bring full-flavor energy to tailgates nationwide.

UK-based meal replacement brand Huel is expanding its portfolio with the launch of Daily Greens Ready-to-Drink (RTD) — a move designed to capture growing consumer demand for convenient, benefit-driven functional beverages.