Soft drinks
January 7, 2026
PepsiCo Partners with Siemens and NVIDIA to Deploy AI 'Digital Twins' Across Supply Chain
The industry-first initiative aims to fundamentally restructure PepsiCo's manufacturing and supply chain operations through the use of advanced AI and "digital twin" technology.
January 5, 2026
Mel Robbins Debuts 'Pure Genius Protein' with High-Potency 23g Shot
Mel Robbins, the Golden Globe-nominated podcast host and best-selling author, has announced her entry into the CPG sector as the co-founder of Pure Genius Protein.
January 5, 2026
Monster Energy Twists Flagship 'Green Can' with New 'Strawberry Shot' Lineup
Monster Energy has announced a strategic variation on its iconic flagship product, kicking off the new year with the launch of Monster Energy Strawberry Shot.
January 2, 2026
Pepsi and 7UP Partner with Disney for 'Zootopia 2' Zero Sugar Campaign in China
Pepsi and 7UP have announced a major strategic collaboration with Disney to support the release of Zootopia 2, launching a high-profile marketing campaign under the banner "Zero Sugar for City-Wide Craze."
December 19, 2025
C4 Energy Enters Shot Category with 'Performance Energy' Range in Iconic Flavours
This strategic move introduces a compact, portable format designed to deliver the brand's signature performance benefits in a smaller volume.
December 17, 2025
JOE & THE JUICE Accelerates UK Footprint with 31% Store Growth in 2025
This surge in activity is a critical component of the brand's broader global roadmap, which targets a portfolio of over 1,000 branches within the next five years.
December 16, 2025
Momo Kombucha and Natoora Revive Seasonal Partnership with Green Mandarin Release
Fermented beverage producer Momo Kombucha has renewed its strategic collaboration with speciality produce supplier Natoora to launch a seasonal limited edition: Carmelo’s Green Mandarin Kombucha.
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