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The latest food and beverage industry news and trend analysis

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Soft drinks

PepsiCo Partners with Siemens and NVIDIA to Deploy AI 'Digital Twins' Across Supply Chain

January 7, 2026

PepsiCo Partners with Siemens and NVIDIA to Deploy AI 'Digital Twins' Across Supply Chain

The industry-first initiative aims to fundamentally restructure PepsiCo's manufacturing and supply chain operations through the use of advanced AI and "digital twin" technology.

Mel Robbins Debuts 'Pure Genius Protein' with High-Potency 23g Shot

January 5, 2026

Mel Robbins Debuts 'Pure Genius Protein' with High-Potency 23g Shot

Mel Robbins, the Golden Globe-nominated podcast host and best-selling author, has announced her entry into the CPG sector as the co-founder of Pure Genius Protein.

Monster Energy Twists Flagship 'Green Can' with New 'Strawberry Shot' Lineup

January 5, 2026

Monster Energy Twists Flagship 'Green Can' with New 'Strawberry Shot' Lineup

Monster Energy has announced a strategic variation on its iconic flagship product, kicking off the new year with the launch of Monster Energy Strawberry Shot.

Pepsi and 7UP Partner with Disney for 'Zootopia 2' Zero Sugar Campaign in China

January 2, 2026

Pepsi and 7UP Partner with Disney for 'Zootopia 2' Zero Sugar Campaign in China

Pepsi and 7UP have announced a major strategic collaboration with Disney to support the release of Zootopia 2, launching a high-profile marketing campaign under the banner "Zero Sugar for City-Wide Craze."

C4 Energy Enters Shot Category with 'Performance Energy' Range in Iconic Flavours

December 19, 2025

C4 Energy Enters Shot Category with 'Performance Energy' Range in Iconic Flavours

This strategic move introduces a compact, portable format designed to deliver the brand's signature performance benefits in a smaller volume.

JOE & THE JUICE Accelerates UK Footprint with 31% Store Growth in 2025

December 17, 2025

JOE & THE JUICE Accelerates UK Footprint with 31% Store Growth in 2025

This surge in activity is a critical component of the brand's broader global roadmap, which targets a portfolio of over 1,000 branches within the next five years.

Momo Kombucha and Natoora Revive Seasonal Partnership with Green Mandarin Release

December 16, 2025

Momo Kombucha and Natoora Revive Seasonal Partnership with Green Mandarin Release

Fermented beverage producer Momo Kombucha has renewed its strategic collaboration with speciality produce supplier Natoora to launch a seasonal limited edition: Carmelo’s Green Mandarin Kombucha.

Coca-Cola Appoints Henrique Braun as CEO to Succeed James Quincey in 2026

December 12, 2025

Coca-Cola Appoints Henrique Braun as CEO to Succeed James Quincey in 2026

Current Executive Vice President and Chief Operating Officer Henrique Braun will assume the role of Chief Executive Officer effective 31 March 2026.

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