The latest food and beverage industry news and trend analysis

Huel has launched Daily A-Z Golden Peach, marking the functional beverage line's first limited-edition flavour extension across the UK and select European markets.

Rise Wellness has launched Protein Pop Balance, a clear, lightly carbonated prebiotic soda delivering 15g of protein and 5g of fibre across four flavours.

Coca-Cola Europacific Partners, Exchange for Change, and Special Olympics GB have launched a Deposit Return Scheme trial in Birmingham to test RVM accessibility ahead of the UK's 2027 rollout.

The Coca-Cola Company's Fanta brand has partnered with Fun World and Paramount+ to introduce Ghost Face Punch and limited-edition packaging as part of its Haunted Universe platform.

Froosh is expanding its adult beverage and functional snack range with Froosh Energy Drink Lemon & Lime, the Froosh+ Glow smoothie, and the returning Froosh Winter smoothie.

Harvest Hill Beverage Company has expanded its seasonal portfolio with SUNNYD SpookyD, a limited-edition mystery flavour beverage in Halloween packaging rolling out to Walmart nationwide.

Suntory Co., Ltd. is expanding its RTD portfolio with the nationwide limited-edition launch of -196 Kiwi, a 5% ABV canned chuhai featuring kiwifruit sourced from Ehime Prefecture.

PepsiCo brand Mountain Dew has partnered with Trolli to launch Mountain Dew x Trolli Mango Pineapple Punch, combining tropical fruit and sweet-and-spicy flavour profiles across US retail and Pizza Hut.