The latest food and beverage industry news and trend analysis

NOS Energy Drink is strengthening its position in the high-performance energy segment with the launch of "Grand Prix Guava," a tropical flavour innovation designed to capitalise on the brand's deep roots in motorsports and the rising demand for exotic fruit profiles.

PepsiCo Beverages U.S. is capitalising on the high-growth "dirty soda" trend by launching Dirty Mountain Dew in a ready-to-drink format, addressing consumer demand for indulgent and convenient beverage options.

Suntory Beverage & Food GB&I is relaunching the fan-favourite Lucozade Energy Grafruitti in a zero-sugar format to capitalise on nostalgic flavour trends and the significant growth of the health-conscious energy drink segment.

Cornelius has launched the Automatic Crew-Serve Dispenser (ACSD), a fully integrated beverage automation system that reduces serve times by up to 34 seconds, targeting QSR labour shortages and drive-thru throughput.

Fanta has partnered with Xbox to celebrate the gaming brand's 25th anniversary, launching a limited-edition "Crimson Sour Cherry" flavor and a gamified "Wanta Fanta? Come Get It" challenge featuring iconic characters from Halo, Call of Duty, and Diablo IV.

Carlsberg Britvic has extended its J2O portfolio with a new "Sparkling" range and a 330ml can format for its core still variants, targeting the high-growth alcohol-free social category and "on-the-go" consumption among younger demographics.

Coca-Cola Europacific Partners has introduced Schweppes Cherry Pepper Soda, a sweet-and-spicy mixer designed to capture a projected £300 million premiumisation opportunity in the adult sparkling category.

Coca-Cola Great Britain has unveiled a premium black and gold redesign for its Zero Caffeine Zero Sugar variant, targeting late-day consumption and a 36% growth in the segment.