Nordic smoothie brand Froosh, part of Fazer Group, has announced the autumn expansion of its beverage and functional snack portfolio across Finnish retail channels.
Following its initial entry into the adult functional energy market in spring 2026, the brand is introducing a new citrus variant to its energy drink lineup alongside Froosh+ Glow, a vitamin-fortified functional smoothie. Concurrently, the manufacturer is reintroducing its seasonal Froosh Winter smoothie in response to consumer demand ahead of the autumn and holiday trading windows.
The product additions address expanding consumer interest in portable nutrition, natural caffeine sources, and vitamin fortification within ambient and chilled grocery categories.
Adult Energy and Functional Drinks
The expansion strategy reflects shifting consumer eating habits where convenient snacks and functional drinks play a central role in daily routines.
By pairing whole-fruit bases with active ingredients, including natural caffeine from guarana and added vitamins C and D, the brand aims to capture both morning refreshment and afternoon daypart occasions.
Julia Weijola, Marketing Director at Froosh, stated that consumers expect smoothies to offer convenience and functional benefits alongside taste, noting that natural ingredients and healthier formulations remain primary factors in purchasing decisions.
Product Portfolio and Specifications
The autumn product rollout introduces three distinct beverage formats across energy, functional wellness, and seasonal limited-time offerings (LTOs):
🍋 Froosh Energy Drink Lemon & Lime (330ml): Formulated with 13 per cent fruit juice from lemon, lime, and apple, containing 105mg of natural caffeine derived from guarana per 330ml aluminium can. Contains no added sugar, delivering a low sugar profile of 0.8g per 100ml originating entirely from natural fruit juices.
🍋🟩 Froosh+ Glow Smoothie (235ml): A tropical fruit smoothie featuring a citrus twist, fortified with vitamins C and D. Formulated with zero added sugar, vitamin C contributes to normal collagen formation for skin function and helps reduce tiredness as part of a balanced diet. Packaged in a paper-based CartoCan designed for carton recycling.
🍎 Froosh Winter Smoothie (250ml): A returning seasonal LTO featuring an apple and cinnamon flavour profile, formulated from fruit with zero added sugar. The product is engineered to be served chilled or warmed for autumn and winter consumption occasions.
Retail Distribution and Rollout
The new product portfolio is deploying across primary Finnish grocery networks under a phased retail distribution schedule:
Froosh Energy Drink Lemon & Lime: Available across K stores starting 27 August 2026, with distribution expanding to S stores on 8 September 2026.
Froosh+ Glow Smoothie: Rollout commencing across S stores on 22 September 2026, followed by availability in K stores from 28 September 2026.
Froosh Winter Smoothie: Deployment starting across S stores on 22 September 2026, with K store stockists receiving shipments from 28 September 2026.
The cans utilised for the Froosh Energy line enter regional deposit return systems for aluminium recycling, while the CartoCan packaging used for the Froosh+ Glow line aligns with paperboard recycling streams across regional markets.
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