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Soft drinks
Analysis
World's Top 15 Soft Drinks Brands 2026
This year's FNBX Global Soft Drink Report details the rise of the 'Functional & Dirty' era, where texture and active health benefits are replacing traditional diet sodas, and reveals why the industry's future now relies on 'morning energy' and 'dessert profiles' rather than just refreshment.
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Welch's Launches Biggest-Ever Sparkling Juice Campaign with New Child Star
Welch's, an iconic leader in the fruit-based food and beverage industry, is toasting to the launch of its biggest-ever campaign for Sparkling Juice, unveiling "Break Out the Fancy Juice" and welcoming a new kid back to the brand's advertising for the first time in 25 years.

Goodrays Launches Cognitive Performance Beverage Re:Focus
Goodrays, one of the UK's fastest-growing CBD brands, is making waves in the functional beverage sector with the launch of its first non-CBD drink, Re:Focus. The latest product combines nootropic and recovery ingredients, positioning itself as a unique offering in the burgeoning functional wellness market.

Nutrabolt Launches C4 Ultimate Energy x Godzilla Beverage
This limited-edition energy drink, featuring a bold Sour Blue Razzilla flavour, will debut on November 3, coinciding with Godzilla Day, marking a strategic move to capture the attention of both energy drink aficionados and fans of the legendary film franchise.


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