Tropicana Brands Group Appoints Paul Chibe as CEO to Lead Next Phase of Growth

Tropicana Brands Group (TBG) has announced the appointment of Paul Chibe as its new Chief Executive Officer, effective immediately. Chibe succeeds Glen Walter, who will remain with the company in an advisory capacity until the end of the year to ensure a smooth leadership transition.

With more than 25 years of experience in the global consumer goods and beverage industries, Chibe brings a proven track record in brand building, innovation, and strategic growth. Most recently, he served as CEO of Pabst Brewing Company, and previously held senior leadership positions including President and CEO of Ferrero North America, U.S. Chief Marketing Officer at Anheuser-Busch InBev, and key executive roles at Wrigley.

Chibe is recognised for driving expansion and product innovation across major brands, from launching new offerings at Anheuser-Busch InBev to strengthening Ferrero’s North American market presence and accelerating growth at Pabst.

“We are excited to welcome Paul as TBG’s new CEO and look forward to working with him to build the company’s next chapter of growth and value creation,” said Frédéric Stévenin, Chairman of the Board at Tropicana Brands Group. “Paul’s experience driving growth through innovation and navigating complex operating environments will be invaluable. We also thank Glen Walter for his leadership during TBG’s transition as a standalone company.”

Commenting on his appointment, Chibe said:

“Joining TBG is an incredible opportunity to lead a portfolio of some of the most beloved brands in the beverage industry. The company’s strong brand equity, commitment to quality, and talented team provide a solid foundation for growth. I look forward to accelerating innovation and capturing new opportunities across the evolving beverage landscape.”

Tropicana Brands Group — home to well-known juice and beverage brands including Tropicana, Naked, and Kevita — was established in 2022 as a joint venture between PepsiCo and PEP Private Equity. Under Chibe’s leadership, the company is expected to sharpen its focus on innovation, sustainability, and global expansion in a competitive beverage market undergoing rapid transformation.