The latest food and beverage industry news and trend analysis

Described as a “refreshing and festive” twist on the brand’s signature functional beverages, Cranberry Party Pop delivers 150mg of caffeine from green tea, plus biotin, B vitamins and L-theanine

For the first time in five years, The Coca-Cola Company is adding a new limited-edition flavour to its festive lineup: Coca-Cola Holiday Creamy Vanilla.

Welch's, an iconic leader in the fruit-based food and beverage industry, is toasting to the launch of its biggest-ever campaign for Sparkling Juice, unveiling "Break Out the Fancy Juice" and welcoming a new kid back to the brand's advertising for the first time in 25 years.

Cranberry specialist expands seasonal portfolio with limited-edition drink and permanent sauce addition targeting holiday market opportunities

Goodrays, one of the UK's fastest-growing CBD brands, is making waves in the functional beverage sector with the launch of its first non-CBD drink, Re:Focus. The latest product combines nootropic and recovery ingredients, positioning itself as a unique offering in the burgeoning functional wellness market.

This limited-edition energy drink, featuring a bold Sour Blue Razzilla flavour, will debut on November 3, coinciding with Godzilla Day, marking a strategic move to capture the attention of both energy drink aficionados and fans of the legendary film franchise.

The Coca-Cola Company has appointed Max Levchin, renowned tech entrepreneur and co-founder of PayPal, to its board of directors, signaling a strategic move to deepen its technological expertise amid accelerating digital transformation across the global beverage sector.

PepsiCo, via UK bottling partner Carlsberg Britvic, has unveiled a limited-edition Pepsi Max Gingerbread flavour, expanding its Zero Sugar portfolio in time for the festive trading period. The seasonal SKU is available now exclusively through Tesco stores nationwide.