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SYSTM Foods, a platform of "better-for-you" functional beverage brands, has announced a significant pipeline of innovation, headlined by the upcoming Q4 2026 launch of REBBL Clear Protein. The new ready-to-drink (RTD) product aims to disrupt the traditional protein category by delivering complete nutrition in a light, refreshing, and crystal-clear format.
The launch coincides with the company's continued push of Humm Nitro, a nitrogen-infused kombucha designed to offer a differentiated textural experience within the gut-health category.
The 'Clear' Protein Trend
The introduction of REBBL Clear Protein addresses a major consumer pain point in the sports and active nutrition aisle: flavour and texture fatigue. The product offers a crisp alternative to the heavy, chalky, and dairy-thick shakes that have historically dominated the RTD protein market.
Engineered for versatility, the beverage targets multiple consumption occasions including post-workout recovery, everyday fuel, and purposeful hydration.
Key Nutritional Specifications:
Protein Content: 20g of complete, non-GMO whey protein.
Macronutrients: Zero sugar and just 80 calories per bottle.
Hydration & Immunity: Fortified with essential electrolytes (300mg potassium, 100mg magnesium, 95mg sodium) and Zinc for immune support.
Pricing: MSRP of $4.99.
The line will debut in four vibrant, fruit-forward flavours: Mixed Berry, Lemon Lime, Strawberry Watermelon, and Mandarin Orange.
Breaking the Mould
Elizabeth Stephenson, CEO of SYSTM Foods, highlighted the strategic intent behind the product's development, noting a shift in how consumers want to intake their daily macros.
"For too long, protein has meant heavy shakes that feel more like a meal than a beverage," said Stephenson. "REBBL Clear Protein breaks that mould, delivering complete protein in a light, refreshing, zero-sugar beverage that consumers will want to reach for throughout the day."
Humm Nitro Kombucha
In addition to the REBBL expansion, SYSTM Foods is highlighting its latest functional gut-health offering: Humm Nitro (MSRP: $2.99).
Operating under the Humm Kombucha brand, this SKU utilises nitrogen infusion to create a smooth, creamy mouthfeel that contrasts with the sharp carbonation typical of traditional kombuchas. Delivering bold flavour with a low-sugar profile, Humm Nitro targets consumers seeking "better-for-you" refreshments that prioritise standout taste and complex texture alongside functional benefits.
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