Vital Proteins has announced its expansion into the ready-to-drink (RTD) functional beverage category with the launch of Vital Proteins Collagen Sparkling Water. The new product line combines carbonated hydration with the brand's signature collagen peptides, strategically targeting the growing consumer demand for beverages that offer specific wellness benefits beyond basic hydration.
The launch represents a significant portfolio expansion for the collagen brand as it adapts to shifting consumer preferences in the competitive beverage sector.
Formulation and Clinical Integration
The new sparkling water is formulated with VERISOL collagen peptides, an ingredient that has been clinically tested to support skin elasticity and reduce the appearance of fine lines within 30 days of consistent use. The formulation also targets broader health metrics by including 100 percent of the recommended Daily Value of Vitamin C to support endogenous collagen production and immune health.
Designed to appeal to health-conscious demographics, the beverage maintains a clean nutritional profile. Each 12-ounce can contains:
15 total calories
Zero grams of sugar
No artificial sweeteners
The line is debuting in three distinct flavour profiles intended to elevate the everyday sparkling water experience: Strawberry Blossom, Lemon Lime, and Blood Orange.
Capitalising on Functional Beverage Market Trends
The introduction of this RTD line aligns with broader shifts in the beverage industry. Market data indicate a sustained consumer migration away from traditional carbonated soft drinks toward sparkling waters and functional beverages.
According to internal data cited by Vital Proteins, more than one-third of current collagen consumers are actively seeking alternative delivery formats, with a specific interest in liquid options. This underscores a clear market demand for convenient, on-the-go applications that integrate seamlessly into daily routines.
Executive Strategy and Consumer Convenience
Jill Abbott, Vice President of Marketing Strategy and Innovation at Vital Proteins, noted that modern consumers increasingly expect their food and beverage choices to serve multiple functions simultaneously.
By merging everyday hydration with clinically studied active ingredients, the brand aims to capture both long-time collagen users looking for convenience and newcomers entering the wellness space. The product is positioned as a low-barrier entry point for consumers seeking science-backed benefits in a familiar, accessible format.
