The latest food and beverage industry news and trend analysis

The Coca-Cola Company brand BODYARMOR has expanded its active hydration portfolio with the launch of BODYARMOR FIT, its first-ever canned and carbonated sports drink range.

Pepsi Global has launched Pepsi House of Treats, a crafted beverages platform designed to deliver premium, customisable drinks across Away From Home hospitality and entertainment channels.

Boylan Bottling Co. has launched Freedom Cola, a limited-edition craft soda celebrating the 250th anniversary of US independence, distributed across New York via Big Geyser.

Suja Life’s functional beverage brand Slice Soda has expanded its retail product portfolio with the national rollout of a prebiotic, probiotic, and postbiotic Pineapple flavour at Albertsons.

Coca-Cola Europacific Partners has launched Powerade FIFA Playstyles, a limited-edition sports drink range featuring football-inspired flavours to drive category value ahead of the FIFA World Cup 2026.

Functional prebiotic soda brand poppi has secured a strategic partnership as the official soft drink sponsor for Love Island UK Series 13, driving brand awareness and category scaling in the European market.

Nutrabolt has launched its 2026 summer flavour portfolio for C4 Performance Energy, combining a nationwide limited-time offering with strategic retail-exclusive partnerships at Circle K and Casey's.

Bubly has reintroduced its Melted Ice Pop sparkling water, expanding retail distribution nationwide to capture summer socialising and nostalgic beverage trends.