The latest food and beverage industry news and trend analysis

The launch responds to the growing consumer demand for "lower-sugar hydration" options and positions the brand to capture shoppers migrating away from high-sugar and caffeinated beverages.

The strategy pivots on operational discipline, a reimagined loyalty program, and a significant structural shift in its international business model, particularly in China.

The move is designed to reinforce the brand’s leadership position within the rapidly expanding premium juice category, capitalising on a period of significant commercial momentum.

The deal will see the brand roll out across more than 8,100 workplace micro markets in the United States, targeting the professional demographic during working hours.

British luxury cocoa grower and chocolatier Hotel Chocolat has announced a provocative addition to its beverage portfolio, unveiling a limited-edition drinking chocolate titled Fire & Ice.

The new variant combines the brand’s signature sugar-free cola with a blend of pineapple, mango, and peach, targeting the growing consumer demand for exotic fruit profiles within the UK carbonates category.

Revived heritage brand Slice Soda, now operating under the Suja Life umbrella, has announced a strategic expansion of its functional beverage line with the launch of two new flavours: Pacific Pop and Apple.

The dispute emerges nearly a year after Vue ended a 25-year partnership with Coca-Cola, opting instead for a new exclusive supply deal with rival PepsiCo that began in March 2025.