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Functional beverage brand Slice Soda, owned by Suja Life, Inc., has expanded its retail product portfolio with the national launch of its Pineapple flavour.
The new product represents a calculated expansion within the functional soft drink sector, securing immediate nationwide placement across Albertsons retail locations. By combining a tropical taste profile with its established gut-health ingredient formulation, the brand aims to capture market share from shoppers seeking low-sugar, active-ingredient alternatives to traditional carbonated soft drinks.
The launch comes amid a broader consumer transition within the beverage sector, where wellness-minded shoppers increasingly demand functional attributes—such as digestive support—in everyday formats like carbonated soda.
Functional Formulation and Nutritional Standards
The new Pineapple soda is manufactured to meet clean-label and better-for-you purchasing criteria in the competitive healthy soda segment.
The product is formulated with a moderate-calorie base paired with active digestive-supporting compounds:
🍍 Pineapple Flavour – A bright, tropical taste profile designed as a natural alternative to conventional, high-sugar fruit sodas.
🧫 Digestive Support – Formulated with the brand's signature combination of prebiotics, probiotics, and postbiotics to actively support gut health.
📉 Low-Calorie Metrics – Contains 35 calories and 5 grams of sugar per can, produced without high fructose corn syrup or artificial ingredients.
To align with natural-channel retail standards, the beverage is non-GMO Project Verified, gluten-free, and vegan-friendly.
Retail Distribution
While many products in the functional soda category struggle to replicate the carbonation levels of legacy soft drinks, Slice has formulated its range with a high carbonation level to deliver a familiar sensory experience.
The new Pineapple variant joins the brand's existing portfolio of carbonated beverages, which includes Shirley Temple, Apple, Pacific Pop, Root Beer, Watermelon, Cherry Cola, Orange, Grape, Lemon Lime, Classic Cola, Ginger Ale, Grapefruit Spritz, and Strawberry.
To support the commercial rollout, Suja Life is leveraging its established retail relationships to secure immediate shelf space. The nationwide launch at Albertsons allows the brand to scale its physical footprint and drive volume sales within the high-growth functional beverage aisle.
Operating as a subsidiary of Suja Life, Inc., Slice Soda continues to focus its product development on combining traditional carbonated soda formats with modern, science-backed nutritional profiles, driving incremental basket sizes for grocery partners ahead of the peak summer trading window.
