The latest food and beverage industry news and trend analysis

New snack brand Rewind has launched an unconventional entry into the Dutch snack market — 9-volt battery-flavoured corn chips.

The biscuits feature McVitie’s signature golden-baked Digestive base topped with a raspberry and cream-flavoured pink coating.

Oreo has unveiled a new limited-edition cookie developed in collaboration with American singer and actress Selena Gomez, inspired by her childhood memories and cultural roots.

Kellanova-owned Pringles has expanded its portfolio with the launch of Pringles Mingles, the brand’s first puffed crisps offered in bagged, tubeless packaging. This innovation marks a strategic departure from Pringles’ traditional tube format, while retaining the brand’s core identity.

Doritos has unveiled Doritos Silent – a first-of-its-kind noise-cancelling software designed to remove the sound of crisp crunching during online gaming sessions.