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New snack brand Rewind has launched an unconventional entry into the Dutch snack market — 9-volt battery-flavoured corn chips — designed to evoke nostalgic childhood memories and spark curiosity through bold flavour innovation.
Developed using a blend of citric acid, sodium bicarbonate and mineral salts, the chips replicate the metallic tang and slight tingling sensation reminiscent of touching a 9-volt battery. Despite its unusual inspiration, the flavour is said to be surprisingly palatable and entirely food-safe, containing no actual battery components.
“We aimed to create a tongue-tingling effect while maintaining a taste that sparks curiosity,” said Mattias Larsson, chef and flavourist involved in the product’s development.
Antti Lauronen, head of creative and design at Paulig, added that the launch was rooted in shared nostalgia:
“This embodies a collective 90s memory, transforming it into a snackable experience that blends novelty with familiarity.”
The 9-volt chips join Rewind’s broader line-up of Cheese & Onion, Tangy Sriracha, Creamy Paprika and BBQ & Honey flavours, all priced at around €1.89 per bag. The range is now available across AH, Jumbo, Plus, Hoogvliet and PicNic stores in the Netherlands, with expansion into additional European markets planned.
Rewind’s daring debut underscores a wider industry trend toward experiential and nostalgia-driven snacking, as brands seek to stand out in a saturated market through storytelling and sensory innovation.
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