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Oreo has unveiled a new limited-edition cookie developed in collaboration with American singer and actress Selena Gomez, inspired by her childhood memories and cultural roots.
The cookie features chocolate and cinnamon-flavoured wafers filled with dual creme layers – one inspired by horchata with chocolate and cinnamon notes, and the other mimicking sweetened condensed milk with cinnamon sugar inclusions.
Gomez personally contributed to the cookie’s design, creating six unique embossments, including one featuring the word “Selenators” and another stamped with her signature – a first for the Oreo brand.
Michelle Deignan, VP for Oreo US, said: “Tapping into Selena's world – her cultural roots, her loyal fan base, her musical journey – propels the Oreo brand's cultural relevance and playful personality to new heights.”
The limited-edition Oreo x Selena Gomez cookies will be available for US presale from 2 June, with a national rollout on 9 June. Launches in Canada and Brazil will follow on 9 June, and in Australia and New Zealand on 17 June, while supplies last.
