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Retail

Iceland launches age-restricted ready meals featuring world’s hottest chilli
New Products

October 9, 2024

Iceland launches age-restricted ready meals featuring world’s hottest chilli

Iceland Foods has introduced two age-restricted ready meals featuring Pepper X, the Guinness World Records-recognised hottest chilli in the world. The launch positions Iceland as the first UK supermarket to impose an 18+ restriction on ready meals.

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