People
January 22, 2026
VFC Foods Splits from Vegan Food Group; Co-Founder Adam Lyons Returns to Lead Reformulation Strategy
UK-based plant-based challenger VFC Foods—the parent company of Meatless Farm—has announced its separation from the Vegan Food Group (VFG), just two years after the group was formed.
January 21, 2026
Babybel Partners with Producer Timbaland for 'Mini Wax Tracks' Vinyl Drop
Snack cheese brand Babybel® has announced its first-ever music collaboration, partnering with award-winning producer Timbaland to launch a multimedia campaign titled "Mini Wax Tracks."
January 21, 2026
Hershey's Unveils First Major Creative Campaign in Eight Years for Milano Cortina 2026
The Hershey Company has announced its strategic marketing platform for the Olympic and Paralympic Winter Games Milano Cortina 2026, launching a new creative campaign titled "Hershey's. It's Your Happy Place."
January 21, 2026
Mars Appoints CPG Veteran Lauren Larsen as Chief Customer Officer for North American Food & Nutrition
Mars, Incorporated has announced a significant addition to its regional leadership team, appointing Lauren Larsen as Chief Customer Officer (CCO) for Mars Food & Nutrition, North America.
January 21, 2026
AG Barr Chair Mark Allen Steps Down Immediately to Focus on Hilton Food Group Role
The departure triggers an immediate leadership transition at the board level, with the company confirming that an independent search for a permanent successor is now underway.
January 21, 2026
Shake Shack Taps Former Sonic President Jim Taylor for Newly Created Chief Commercial Officer Role
Shake Shack Inc. has announced a significant expansion of its executive leadership team, appointing Jim Taylor as its first Chief Commercial Officer (CCO).
January 20, 2026
Monster Energy Returns as Official Partner for 25th X Games Aspen; Snowmobile Events Reinstated
Monster Energy has confirmed its continued sponsorship as the official energy drink partner for X Games Aspen 2026, marking the event's 25th consecutive year at Buttermilk Mountain in Aspen Snowmass, Colorado.
January 20, 2026
CRISP & GREEN Signs Shawn Johnson East and Andrew East as Brand Ambassadors; Debuts 'Team East Wrap'
The collaboration leverages the Easts' significant digital footprint and credibility within the fitness and parenting communities to promote the brand’s mission of offering accessible, chef-crafted nutrition.
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