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The latest food and beverage industry news and trend analysis

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WK Kellogg Co Targets 'Fibre Gap' with William Shatner Super Bowl Campaign

January 31, 2026

WK Kellogg Co Targets 'Fibre Gap' with William Shatner Super Bowl Campaign

The strategic focus of the campaign is the "95% fiber gap"—a statistic from the 2020-2025 Dietary Guidelines for Americans indicating that the vast majority of the population fails to meet daily fibre recommendations.

Impossible Foods CEO Peter McGuinness Departs; Executive Team to Lead

January 31, 2026

Impossible Foods CEO Peter McGuinness Departs; Executive Team to Lead

The company confirmed today that McGuinness’s responsibilities will be assumed immediately by a three-member executive leadership team, rather than a single direct replacement.

Mondelēz International Elevates Luca Zaramella to Merged COO and CFO Role

January 31, 2026

Mondelēz International Elevates Luca Zaramella to Merged COO and CFO Role

Mondelēz International has announced a major restructuring of its executive leadership team, appointing Luca Zaramella to the expanded role of Chief Operating Officer (COO) and Chief Financial Officer (CFO), effective February 1.

AG1 Elevates Strategic Investor Hugh Jackman to Global Ambassador Role

January 29, 2026

AG1 Elevates Strategic Investor Hugh Jackman to Global Ambassador Role

AG1, the global health company known for its foundational nutrition drink, has officially named acclaimed actor and entrepreneur Hugh Jackman as its Global Ambassador.

New Industry Report Warns Skills Shortage Threatens UK Food Security

January 29, 2026

New Industry Report Warns Skills Shortage Threatens UK Food Security

Arla Foods, in collaboration with the School of Sustainable Food and Farming at Harper Adams University, has issued an urgent call - labour and skills crisis within the UK agricultural and horticultural sectors.

UPSIDE Foods Leverages Viral Marketing Strategy with MrBeast Partnership

January 28, 2026

UPSIDE Foods Leverages Viral Marketing Strategy with MrBeast Partnership

The video, released on 24 January, garnered over 45 million views in days, marking a significant shift in the company’s communication strategy—moving from regulatory advocacy to mainstream cultural engagement.

Instacart Enlists Spike Jonze, Ben Stiller, and Benson Boone for 'Bananas' Super Bowl Spot to Launch New App Feature

January 28, 2026

Instacart Enlists Spike Jonze, Ben Stiller, and Benson Boone for 'Bananas' Super Bowl Spot to Launch New App Feature

The ad, titled "Bananas," is scheduled to air during the first quarter in the U.S. and the second quarter in Canada on Sunday, 8 February 2026.

WK Kellogg Co Joins Forces with Mayors Alliance to Combat Childhood Hunger Across 50 States

January 28, 2026

WK Kellogg Co Joins Forces with Mayors Alliance to Combat Childhood Hunger Across 50 States

WK Kellogg Co has announced a strategic partnership with the Mayors Alliance to End Childhood Hunger, a nonpartisan coalition operating in collaboration with Share Our Strength's No Kid Hungry campaign.

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