The latest food and beverage industry news and trend analysis

Marks & Spencer is doubling the size of its frozen food portfolio, beginning with a 47-strong ice cream relaunch and a 25% expansion of in-store freezer space to target family shoppers.

Primo Brands has expanded its premium water portfolio with the launch of Saratoga Collection, a four-strong range of flavoured sparkling waters designed for retail distribution.

UK-based gaming supplement brand Sneak has partnered with comic book icon Judge Dredd to launch a limited-edition Mega Berry energy focus powder.

UK coffee brand Little's has expanded its product portfolio with the launch of a new iced coffee concentrate range, featuring three flavours packaged in convenient single-serve sticks.

Italian health food brand Valsoia has expanded its plant-based ice cream portfolio with the launch of a zero-sugar cone and a dual-flavour hazelnut and pistachio tub.

Spanish brewer Mahou San Miguel has entered the functional soft drinks category with the launch of Yuzz, a low-calorie nutricosmetic RTD beverage containing hyaluronic acid and vitamin C.

Coca-Cola Europacific Partners has launched Powerade FIFA Playstyles, a limited-edition sports drink range featuring football-inspired flavours to drive category value ahead of the FIFA World Cup 2026.

Premier Foods has expanded its Mr Kipling portfolio with five new launches across its Whirls, Slices, and Tarts ranges to drive retail category growth.