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Mahou San Miguel has expanded its product portfolio with the launch of Yuzz, a new functional ready-to-drink (RTD) beverage that marks the Spanish brewer's entry into the functional soft drinks and nutricosmetics market.

The launch represents a key step in the company’s ongoing diversification strategy. By introducing Yuzz, Mahou San Miguel aims to align its catalogue with evolving consumer wellness trends and self-care routines, targeting shoppers looking for functional health benefits within the beverage sector.

Historically known for its beer portfolio, Mahou San Miguel’s entry into the functional soft drinks market reflects a broader industry shift toward wellness-oriented beverages.

According to the company, the development of Yuzz is designed to capture market share in the emerging "beauty from within" segment. The functional beverage operates as a drinkable nutricosmetic, positioning itself to complement existing daily skincare and wellness routines rather than replace traditional cosmetic treatments.

By utilising a canned format, the brand also seeks to appeal to environmentally conscious consumers looking for sustainable packaging options.

Formulation and Functional Ingredients

The formulation of Yuzz relies on scientifically backed ingredients designed to support skin health and combat oxidative stress. The beverage contains:

GreenIuronic® Hyaluronic Acid: A patented, plant-origin hyaluronic acid obtained from the Tremella fuciformis fungus, included at a rate of 120 mg per 100 ml.

Vitamin C: Providing 12 mg per 100 ml (representing 15% of the Nutrient Reference Value), which contributes to normal collagen formation and protects cells against oxidative damage.

Natural Base: Formulated using osmosis water and concentrated apple juice, containing naturally occurring sugars with no added artificial sweeteners.

The beverage is low in calories, gluten-free, and suitable for vegan diets.

Flavour Profile

Yuzz is designed to offer a premium sensory experience alongside its functional benefits. In terms of appearance, the carbonated beverage presents a light orange colour with pink highlights and a veiled finish.

The taste profile combines a subtle sweetness with a marked acidity. It features:

• Floral notes: Infusions of rose and orange blossom.

• Fruit flavours: Stone fruits including peach and apricot, finished with a citrus touch reminiscent of lychee.

The product will be distributed in individual cans, allowing retailers to position it within premium functional beverage and wellness drink chillers.