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Italian plant-based food manufacturer Valsoia has expanded its Valsoia Bontà e Salute ice cream portfolio with the addition of two new products ahead of the summer 2026 trading season.
The product rollout introduces a zero-sugar cone and a dual-flavour tub option to major Italian supermarkets. The launch is designed to meet rising retail and consumer demand for alternative dairy products that address nutritional preferences, specifically sugar reduction and traditional Italian flavour profiles.
Sugar Reduction Trends
The introduction of the new products follows a series of low-sugar and portion-controlled launches by the brand. Valsoia has focused on developing alternative formulations to align with the growing consumer preference for reduced daily sugar intake.
The launch builds upon the brand's previous portfolio expansions, which included the rollout of its Zero Strawberry and Lemon tub alongside its Zero Mango and Coconut cups.
By scaling its zero-sugar options into the classic cone segment, the brand aims to capture a larger share of the wellness-oriented convenience market during peak summer sales.
New Products
The summer expansion comprises two distinct product formats, utilising classic Italian dessert profiles adapted for plant-based diets:
🍦 Zero Cone: A portioned gelato alternative combining creamy white plant-based ice cream with dark chocolate swirls, a crispy wafer, and a dark chocolate drizzle, finished with a crunchy hazelnut topping. The recipe contains no added sugar and delivers 3 grams of sugar per 100 grams of product.
🥜 Hazelnut and Pistachio Tub: A dual-flavour tub that introduces hazelnut and pistachio to the brand’s larger-format gelato range. The combination marks the first time these classic Italian flavours have been offered together in the brand's tub segment.
Retail Distribution
The new products are currently rolling out to major Italian supermarket chains. Valsoia intends to leverage its established retail network to secure high visibility in the frozen plant-based category.
Headquartered in Italy, Valsoia is a major player in the European healthy nutrition sector. The company's diverse plant-based portfolio extends beyond frozen desserts to include beverages, yoghurts, meat alternatives, and dairy-free spreads, supporting retail partners with a comprehensive range of health-focused product lines.
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