The latest food and beverage industry news and trend analysis

Ree Drummond expands The Pioneer Woman, Ree Drummond, brand into the premium confectionery category, partnering with Sweet Shop USA to launch a new chocolate collection at the Summer Fancy Food Show.

Forager Project has expanded its organic, dairy-free creamer range, introducing three new flavour profiles aimed at addressing consumer demand for more indulgent options in the plant-based beverage category.

GoodBelly has announced the launch of a new line of Protein + Probiotics Smoothies, positioning the brand to expand its presence within the dairy-free functional beverage category.

General Mills has announced the launch of Honey Nut Cheerios Protein, a new high-protein cereal offering supported by a limited-edition consumer collectable campaign.

PB2 Foods has launched PB2Go Cups, a portable, pre-portioned powdered peanut butter snack featuring 10–11g of protein, now available nationwide at Walmart.

Lemme has expanded its creatine supplement line with two new flavours and partnered with strength training studio [solidcore] to support market growth in performance nutrition.

Eggo has unveiled its new Eggo Zero range, offering frozen waffles with 0g of added sugar and high protein content, launching nationwide in July.

PepsiCo has launched Pepsi Night Edition in Saudi Arabia, combining a high-caffeine formulation with experiential Snapchat vending machine activations in Riyadh.