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PB2 Foods has launched PB2Go Cups, a new product range designed to offer a portable, pre-portioned format for its signature powdered peanut butter. The launch is intended to address consumer demand for convenient, high-protein snacking options that can be consumed outside of traditional kitchen environments.
The product format focuses on operational ease, requiring only the addition of water to reconstitute the peanut butter. Each unit includes a pre-measured serving of powder and a spoon stored within the lid, intended for use in environments such as workplaces, schools, or fitness centres.
Product specifications and flavour range
PB2Go Cups are formulated to provide 10 to 11 grams of protein per serving, while maintaining the nutritional profile of the company's existing powdered peanut butter products, which are typically lower in fat and calories than conventional peanut butter.
The range includes the following varieties:
🥜 Original Powdered Peanut Butter
🍫 Peanut Powder with Chocolate Chips
The product is designed to function as a standalone dip for fruits, vegetables, crackers, and other snacks.
Availability
The PB2Go Cups are priced at $2 per unit and are currently available at Walmart stores across the United States. The company has positioned the items for placement within the peanut butter aisle, targeting shoppers who are actively seeking functional, grab-and-go snack solutions.
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