The latest food and beverage industry news and trend analysis

Premier Protein® has announced a strategic expansion into the home baking aisle, partnering with Hometown Food Company to launch a new range of Muffin Mixes and Microwavable Muffin Cups.

Originally launched in 2011, the flavour profile is being revived in response to consumer demand, but with a significant formulation overhaul designed to align with current gut health trends.

Leeds-based bakery challenger HeyLo! has announced a significant innovation within the functional snacking category, launching the UK's first crackerbreads formulated with lupin flour.

The launch is underpinned by a targeted marketing campaign titled "Give Chicken the Night Off," explicitly positioning the product as a direct swap for meat-eaters rather than just a niche option for vegans.

Fast-casual operator Smashburger® has unveiled a significant menu expansion designed to drive footfall during the winter months, introducing a new "Scorchin'" lineup that integrates spicy profiles with comfort food staples.

O’Neill Vintners & Distillers has announced a significant innovation within the "better-for-you" alcohol category, launching FitVine Free under its popular FitVine Wine brand.

Launching nationwide on 6 January 2026, the initiative aims to reframe healthy eating under the campaign slogan "Eat What Loves You Back," pairing culinary appeal with clinical insights into population nutrition.

KFC US has unveiled its strategy for the start of 2026, rejecting traditional "New Year, New You" restriction narratives in favour of a value-driven campaign focused on "intentional indulgence."