The latest food and beverage industry news and trend analysis

Health-Ade has announced a major strategic expansion for its prebiotic soda brand, SunSip, targeting the largest segment of the traditional carbonated soft drink market with the launch of SunSip Classic Cola.

The Magnum Ice Cream Company has unveiled a limited-edition glow-in-the-dark ice pop, Hydro:ICE, in Ibiza, ahead of its upcoming demerger from Unilever.

Ben & Jerry’s has introduced its latest flavour – Chocolatey Orange Chunk – set to arrive in UK freezers this August.

General Mills is set to capitalise on the launch of Netflix’s Wednesday Season 2 with a limited-edition line of themed products under its Betty Crocker brand, highlighting the growing trend of entertainment-led food innovations.

Cellucor has unveiled two new products developed in partnership with Jolly Rancher, introducing the nostalgic candy brand’s Green Apple and Cherry flavours to its sports nutrition lineup.

Pepsi Prebiotic Cola contains 5 grams of cane sugar, 30 calories, no artificial sweeteners, and 3 grams of prebiotic fiber, creating a lighter, functional twist on classic cola without compromising flavor.

New snack brand Rewind has launched an unconventional entry into the Dutch snack market — 9-volt battery-flavoured corn chips.

Coffee Mate, a leading brand in the flavoured creamer category, is set to launch two limited-edition creamers inspired by the Harry Potter franchise, targeting both flavour-seeking and themed-product consumers.