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The latest food and beverage industry news and trend analysis

Cellucor has unveiled two new products developed in partnership with Jolly Rancher, introducing the nostalgic candy brand’s Green Apple and Cherry flavours to its sports nutrition lineup.


The launch includes the Cor-Performance Flavored Creatine, featuring 5g of micronised creatine monohydrate per serving to support lean muscle growth, strength and endurance. The formula contains no caffeine, allowing users to incorporate it into existing supplement routines without overstimulation — a key selling point for consumers who stack multiple performance products.


Alongside the creatine, Cellucor is debuting C4 Energy + Aminos in matching Jolly Rancher flavours. The product blends 100mg of caffeine from green coffee beans with 5g of amino acids, including both BCAAs and EAAs, plus three essential electrolytes for hydration and recovery. The brand says the release caters to consumers seeking convenient, multifunctional workout support as summer fitness activity ramps up.


Cellucor noted that the collaboration is designed to combine nostalgic flavours with modern performance needs, tapping into growing demand for experiential supplement formats.


Both products are available via Cellucor’s website as well as major retail partners including The Vitamin Shoppe and Amazon. The Cor-Performance Flavored Creatine carries a suggested retail price of $24.99, while C4 Energy + Aminos will retail for $23.99.

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New Products

Cellucor launches Jolly Rancher-flavoured creatine and C4 Energy products

Cellucor launches Jolly Rancher-flavoured creatine and C4 Energy products
News
News
July 22, 2025
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