The latest food and beverage industry news and trend analysis

Ben & Jerry’s is set to delight UK consumers this August with its latest flavour, Chocolatey Orange Chunk, combining rich chocolate ice cream with chocolatey chunks and a zesty hint of orange. The launch reflects the brand’s strategy to diversify its premium ice cream portfolio and respond to evolving consumer preferences for innovative flavour combinations.

“We know our fans love all things chocolatey, and we’ve been hearing them ask for a chocolate orange flavour for ages,” said Oli Manz, Flavour Guru at Ben & Jerry’s. “Chocolatey Orange Chunk delivers the perfect balance of chocolate indulgence and citrus brightness.”

As with all Ben & Jerry’s products, Chocolatey Orange Chunk is crafted using Fairtrade Certified ingredients, including sugar and cocoa, reinforcing the brand’s commitment to ethical sourcing and appealing to socially and environmentally conscious consumers.

The launch coincides with a seasonal surge in ice cream demand, as consumers increasingly seek indulgent, distinctive flavours for summer enjoyment. Retailing at £5.75 for a 465ml tub, Chocolatey Orange Chunk sits firmly within the premium segment, aligning with Ben & Jerry’s focus on high-quality ingredients and its reputation for innovative, ethically sourced products.

This latest addition underscores Ben & Jerry’s continued focus on blending creativity with sustainability, ensuring its offerings remain relevant to both flavour-seeking and purpose-driven consumers.