The latest food and beverage industry news and trend analysis

Ben & Jerry’s has expanded its UK lineup with two new bakery-inspired flavours: Churrifically Churros-y and Strawberry Doughnut-eee. 🍦

The new additions tap into growing consumer demand for indulgent ice cream, with each pint containing five separate mix-ins.

Churrifically Churros-y features caramel and sweet cream ice creams with cinnamon sugar pieces, chocolate swirls and churros-style chunks.

Strawberry Doughnut-eee blends strawberry and sweet cream ice creams with white chocolatey chunks, strawberry swirls and doughnut-style dough pieces.

Both variants use Fairtrade-certified vanilla, sugar and cocoa 🌱.

Lucy McManus, UK brand manager at Ben & Jerry’s, said:“The new tubs are focused on accelerating growth through innovation that levels up the Ben & Jerry's globally-adored offering. Our consumer testing has told us that churros and doughnuts are particularly popular among a young audience and are top scoring on purchase intent, especially among 18–34 year olds, so we are confident this launch will drive excitement among this demographic.”

Both pints will be coming soon to Ocado, priced at £5.75.