The latest food and beverage industry news and trend analysis

Pepsi and 7UP have announced a major strategic collaboration with Disney to support the release of Zootopia 2, launching a high-profile marketing campaign under the banner "Zero Sugar for City-Wide Craze."

The collaboration aims to merge PuraVida's proprietary food technology with the mass appeal of iconic characters from franchises such as Frozen, Moana, and Toy Story

Frozen treat brand JonnyPops has announced a strategic expansion of its "No Sugar Added" portfolio, introducing a functional twist to the freezer aisle with the launch of "No Sugar Added with Electrolytes" mini frozen pops.

Wellness brand ActivatedYou® has announced its entry into the functional coffee market with the official launch of Morning Lift, a daily blend engineered to support cognitive function, metabolism, and digestive health.

The launch aims to capitalise on the growing consumer demand for functional coffee additives that offer wellness benefits without sugar or artificial ingredients.

Laird Superfood, Inc. has announced a significant expansion of its Hydrate product line, introducing two new functional flavours and broadening its packaging formats to target the on-the-go convenience market.

This strategic move introduces a compact, portable format designed to deliver the brand's signature performance benefits in a smaller volume.

Functional energy drink brand Celsius has announced a significant expansion of its portfolio in the United Kingdom and Ireland, confirming the launch of four new fruit-flavoured variants starting January 2026.