Frozen treat brand JonnyPops has announced a strategic expansion of its "No Sugar Added" portfolio, introducing a functional twist to the freezer aisle with the launch of "No Sugar Added with Electrolytes" mini frozen pops.
Set to hit retail shelves in April 2026, the new product line is designed to bridge the gap between indulgent snacking and functional hydration, targeting families seeking "better-for-you" options.
Innovation Driven by Consumer Insight
According to the company, the development of the new SKU was directly influenced by customer feedback loops. The brand reported receiving numerous communications from consumers who were already utilising their frozen pops for hydration support during specific use cases, such as post-sport recovery in high heat or illness management.
Erik Brust, Co-Founder of JonnyPops, commented on the responsive innovation strategy: "Consumers often share with us how JonnyPops is part of their everyday moments. We hope that these new frozen pops will be loved by our fans and enjoyed in all moments that need a refreshing treat."
Product Specifications
The new minis retain the brand's core "clean label" promises while integrating functional benefits typically found in the sports beverage category:
Hydration Support: Fortified with electrolytes to support fluid balance.
Nutritional Profile: Certified Organic and containing No Added Sugar.
Clean Label: Free from artificial dyes and produced in a peanut-free facility.
Format: Multi-layered "mini" frozen pops.
Operating under the mission "A Better Pop for a Better World!™", JonnyPops continues to differentiate itself through ethical positioning, including the signature printing of a "kind deed" on every pop stick.
JonnyPops Enters Functional Frozen Treat Market with Electrolyte-Infused Minis
