The latest food and beverage industry news and trend analysis

Veteran-founded importer SPYRT Worldwide has unveiled one of the most distinct packaging concepts to hit the spirits market this year: the Ukrainian Spirit Limited Howitzer Edition.

New ready-to-drink (RTD) challenger SpikedAde has announced a significant acceleration of its U.S. market presence, closing a $10 million financing round just ten days after opening the offering.

The new SKU is a strategic blend of Sauvignon Blanc and Pinot Grigio, engineered to align with shifting American consumer preferences towards lighter, lower-alcohol wine styles.

Functional beverage brand Culture Pop Soda has unveiled the first major product release from its strategic partnership with multi-platinum recording artist Noah Kahan: Noah Kahan's Limited-Edition Sparkling Black Cherry.

The new product line is positioned to leverage the brand's reputation for authenticity, translating its signature fruit profiles into a chewy snack format designed for both loyal fans and new consumers.

Health-Ade, the leading organic kombucha brand in the US (according to SPINS data), has announced a strategic flavour extension to its portfolio with the launch of Ginger Lemon Berry.

The launch is positioned as a "mood-booster" for the mid-winter slump, offering bright, fruit-forward profiles designed to deliver a "taste of escape" without the need for travel.

Instant noodle category leader Maruchan has announced a bold product expansion, moving beyond its traditional soup-based portfolio to launch Saucy Noods Stir-Fry Style Noodles.