The latest food and beverage industry news and trend analysis

Genius Gourmet has entered the RTD shake category with Ultra-Filtered Protein Milkshakes, delivering 30g of protein and 170 calories across Target, Amazon, and Costco.

David Protein has entered the ready-to-drink beverage category with David Protein Milkshakes, delivering 30g of protein and under 1g of sugar per 12 oz bottle across two flavours.

PepsiCo has launched Wow, a better-for-you snacking masterbrand across Wotsits and Snack a Jacks, debuting exclusively at Tesco ahead of a 2027 national rollout.

Culture Pop Soda has launched a limited-edition Sparkling Apple flavour, combining apple juice from concentrate with live probiotics across US grocery retailers and digital channels.

Iceland Foods and Myprotein have expanded their partnership with 25 new high-protein products across September and October, introducing a 600g Mega Protein range delivering up to 92g of protein.

Huel has launched Daily A-Z Golden Peach, marking the functional beverage line's first limited-edition flavour extension across the UK and select European markets.

Phizz has expanded its Daily Immune+ range with a new Strawberry flavour, targeting off-peak winter consumption by combining electrolytes, multivitamins, and immune support.

Carlsberg Britvic brand Plenish has expanded its Clean Protein range with Protein Oat Drink, delivering 10g of protein per serving made with four natural ingredients and zero oils or additives.