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Active nutrition brand David Protein has announced the commercial launch of its first ready-to-drink (RTD) product line, David Protein Milkshakes.

Formulated using ultrafiltered milk, the beverages deliver 30 grams of protein, between 140 and 150 calories, and less than 1 gram of sugar per 12-ounce bottle. The product introduction marks the brand's latest category expansion beyond solid protein bars, translating its high-protein density formulation standards into a convenient liquid format engineered to replicate the texture and taste of a traditional milkshake.

The lineup debuted on 8 September 2026 through the company's direct-to-consumer digital storefront and select retail stockists across New York City.

Nutritional Profile and Flavour Formulations

David Protein Milkshakes are engineered to combine high macronutrient density with a thick, smooth texture derived from ultrafiltered dairy milk.

The RTD portfolio enters commercial distribution across two initial flavour varieties:

🍦 Vanilla: A smooth and classic formulation delivering 30g of protein, 140 calories, and less than 1g of sugar per 12 oz bottle.

🍫 Chocolate: A rich, cocoa-forward profile supplying 30g of protein, 150 calories, and less than 1g of sugar per 12 oz bottle.

Multi-Category Portfolio Expansion

The introduction of ready-to-drink milkshakes accelerates David Protein's transition from a single-format snack brand into a multi-category functional foods platform.

The launch follows the company's June release of David Frozen Dessert, a pint-sized product delivering 30g of protein, 210 to 260 calories, and 1g to 2g of sugar depending on the flavour profile.

Market Availability

The product rollout is supported by "Drink David", an integrated consumer marketing campaign featuring supermodel Stella Maxwell.

The promotional platform introduces the brand's distinctive gold bottle packaging through visual assets starring Maxwell, connecting functional sports nutrition with lifestyle, fashion, and culture. The campaign is deploying across digital, social media, and out-of-home (OOH) advertising installations throughout New York City.

David Protein Milkshakes commenced commercial availability on 8 September 2026 directly via davidprotein.com and through select physical retail stores in New York City.