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Functional hydration brand Phizz has expanded its Daily Immune+ portfolio with the launch of a new Strawberry flavour across UK and Irish retail channels.

Comprising 20 effervescent tablets per tube, the product combines the brand's core electrolyte hydration formula with a comprehensive multivitamin blend featuring vitamins C and D, iron, zinc, and selenium.

The launch aims to extend category consumption beyond hydration's traditional summer peak, leveraging consumer demand for proactive immune health during the autumn and winter trading periods.

By pairing electrolyte hydration with immune-support micronutrients, the line extension is formulated to make functional hydration a daily habit throughout the colder months.

Dr Paul Anastasiades, Co-Founder and Head of Product Development at Phizz, noted that the formulation was developed around the biological link between proper hydration and the maintenance of mucosal protective barriers in the nose and throat. Anastasiades highlighted vitamin D as an essential inclusion for winter routines when reduced daylight hours limit natural synthesis in the body.

Dan Cray, Co-Founder of Phizz, stated that combining hydration with proactive immune support provides consumers with a clear reason to maintain hydration throughout the winter season, while unlocking incremental category growth for retail partners.

Product Portfolio and Nutritional Specifications

The Strawberry release builds upon the commercial performance of Daily Immune+ Orange, which debuted in August 2025 and became the brand's fastest-growing immune SKU over the subsequent 52 weeks.

The Daily Immune+ platform now features two distinct flavour offerings:

🍊 Daily Immune+ Orange: The flagship citrus formulation combining electrolytes with essential immune vitamins.

🍓 Daily Immune+ Strawberry: The newly introduced berry variant delivering targeted hydration and micronutrient support.

Each 20-tablet tube carries a recommended retail price (RRP) of £9.50, representing an equivalent price point of approximately 40p per single-serve drink.

Phased Retail Rollout across UK and Ireland

Phizz is executing a phased commercial rollout across high-street health, pharmacy, and grocery multiples throughout late summer and autumn 2026:

Tesco and Tesco Ireland: Commercial availability commenced on 24 August 2026.

Holland & Barrett: Deployed across physical stores and online channels on 1 September 2026.

Morrisons: Retail distribution scheduled to commence on 28 September 2026.

Boots: In-store and online availability scheduled to go live in mid-October 2026.

The coordinated retail expansion positions the functional effervescent brand to capture wellness and preventative healthcare demand ahead of the winter trading period.