The latest food and beverage industry news and trend analysis

Celebrating the brand's 80-year heritage, the initiative combines a significant permanent menu expansion with a gamified packaging promotion designed to drive footfall and check size.

IHOP is leveraging viral internet culture to drive Q1 footfall, officially launching a nationwide campaign inspired by the "last-place punishment" trend common in fantasy football leagues.

Subway Canada has unveiled the Fresh Fit Menu, a lineup of five pre-set sandwiches engineered to deliver high protein content while remaining under a 500-calorie threshold.

High-growth drive-thru coffee chain Dutch Bros Coffee has announced a strategic menu expansion focused on "morning comfort" profiles.

Running from 7 January through 17 March, the lineup introduces the chain's first-ever Protein Latte collection alongside a heritage-inspired Mexican Chocolate range.

Java Holdings LLC has announced the acquisition of +Peptide, including its brand assets and proprietary high-quality protein supplement formulas.

The partnership marks the first time the two brands have collaborated on this scale, rolling out a space-themed campaign titled "Planet McDonald's."

The acquisition allows CookUnity to pivot from a static menu interface to a dynamic, content-driven marketplace, leveraging the dominance of short-form video in consumer decision-making.