Krispy Kreme has unveiled the Original Glazed Coffee Flavoured Doughnut, a limited-time product release scheduled across participating US shops for a four-day promotional window.
Running from Saturday, 26 September through Tuesday, 29 September to align with National Coffee Day, the launch combines the brand's core yeast-raised glaze profile with coffee flavouring notes. The temporary menu addition pairs two primary morning goods categories, aiming to drive short-term footfall and seasonal basket building across retail counters and digital ordering channels.
"Coffee and doughnuts are already a perfect pair, so bringing coffee flavour to our iconic Original Glazed doughnut makes National Coffee Day even sweeter," said Alison Holder, Chief Brand and Product Officer at Krispy Kreme. "It’s smooth, craveable and unmistakably Krispy Kreme – and we can’t wait for fans to try it."
Product Formulation and Flavour Profile
The new variant adapts the company's proprietary Original Glazed recipe by integrating coffee flavour notes into the glaze and dough structure:
☕ Original Glazed Coffee Flavoured Doughnut: The standard light and airy yeast-raised ring doughnut formulated with a smooth, sweet coffee flavour infusion.
The SKU provides an entry point for crossover morning snacking, bridging hot and cold beverage service with fresh baked goods.
Promotional Pricing and Basket Building Mechanics
To support the four-day promotional window, Krispy Kreme is deploying volume-incentive discounting structures designed to drive dozen-box volume and trial across participating locations:
Promotional Bundle Pricing: Between 26 and 29 September, customers purchasing any dozen doughnuts at standard retail price can purchase an additional dozen Original Glazed Coffee Flavoured Doughnuts for $5. The promotion carries a limit of two redemption bundles per guest across in-shop counters and drive-thru lanes, and one redemption via the mobile app using promotional code COFFEE.
National Coffee Day Beverage Incentive: On Tuesday, 29 September, guests visiting participating shops receive a complimentary small or medium hot or iced coffee with any food or beverage purchase, limited to one per customer.
The tiered offer structure encourages multipack volume purchases for social and workplace sharing while simultaneously promoting the brand's beverage programme.
Retail Distribution
The Original Glazed Coffee Flavoured Doughnut will be available across participating company-owned and franchised locations nationwide from 26 to 29 September, while supplies last.
Distribution is coordinated across front-counter retail, drive-thru windows, and digital ordering platforms, including the Krispy Kreme mobile application and website for click-and-collect and on-demand delivery fulfilment.
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