The latest food and beverage industry news and trend analysis

KFC Spain enters the kebab segment through a high-impact marketing and engineering campaign that transforms iconic restaurant totems into functional rotating rotisseries.

Subway has initiated a month-long "Buy One Get One" (BOGO) promotion for its Sub Club members, leveraging the "FLBOGO" code to drive mobile app adoption and increase transaction frequency amid rising consumer costs.

Five Guys has teamed up with UK brand Jimmy's Iced Coffee to launch a limited-edition milkshake collaboration across its England, Scotland, and Wales locations.

Tesco announces a strategic upgrade to its in-store hospitality operations, rolling out 30 new and reformulated menu items across 320 UK cafe locations to drive consumer footfall.

Private equity firm One Equity Partners completes the acquisition of Kitwave Group to scale UK food and beverage distribution through strategic M&A and operational investment.

Tim Hortons has expanded its multi-campaign partnership with Ryan Reynolds, launching a co-created "Signature Donut" and a national fundraising initiative for SickKids and Tims Camps.

McDonald’s UK initiates an omnichannel promotion combining physical collectables with digital app engagement to drive consumer frequency and celebrate brand heritage through its new CARDS meal.

Disneyland Paris is set to launch 15 new food and beverage locations on March 29, integrating diverse service models and themed culinary experiences within the new Disney Adventure World expansion.